ChatGPT: What is it?

ChatGPT is an artificial intelligence generator that serves as a conversational search engine and creator. It’s extensive and expanding capabilities are saving people time, energy, and money. I asked ChatGPT, “What are you?” It responded, “I am a language model developed by OpenAI, designed to generate human-like text based on the input provided to me. My purpose is to assist with answering questions and generating text for various applications.”

ChatGPT can serve many individuals, careers, and industries, but more specifically copywriters, marketing specialists, and advertisers. 

Writers or not, we all experience creative ruts and need inspiration. And sometimes, we need clarification on how our writing resonates with readers. All of these issues can be solved using ChatGPT. When asked what it can do for marketers, ChatGPT responded that it could set up a chatbot for customer support, generate reports, analyze data, create content such as articles, blogs, and captions, and develop a strategy. Time is money, but thankfully, ChatGPT can help eliminate a lot of time and energy it often takes to answer our public and consumers’ questions. If marketers need inspiration for a campaign, ChatGPT has you covered. 

ChatGPT: Try it out!

College students and professionals looking for help with developing a strategy can definitely turn to ChatGPT for assistance. I asked it to create a digital marketing campaign for a lemonade stand and it provided me with a seven-step outline. The outline included establishing a target audience, creating a social media presence on Facebook, Instagram, and Twitter, partnering with local influencers, and other steps. The campaign was very well-planned and achievable. 

Mint Mobile, an American mobile virtual network operator, aired a commercial scripted by ChatGPT. Partial owner and spokesperson of Mint Mobile, Ryan Reynolds, asked ChatGPT to “write a commercial for Mint Mobile using the voice of Ryan Renolds.” and to include a joke, inform viewers that their promo is still going on even though other companies aren’t, and a curse word. ChatGPT produced a 30-second commercial script that included everything he requested and was quality work. ChatGPT saved a lot of time and money in the production process.

ChatGPT is completing extraordinary tasks and saving communication professionals time, energy, and money.  It provides inspiration, answers, plans and so much more. Becoming familiar with the language model can become very resourceful and practical.

Innovative Public Relations is a student-led firm that is part of the award-winning and nationally certified UCM Public Relations and Strategic Communication program. Students interested in a PRSC hands-on university major and exciting career can join the program in one of two ways: (1) traditional on-campus or (2) online. 


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