The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. …
Continue reading Lights, Camera, Action: Video Conversions in 2021
By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak, … Continue reading Returning Back to the Office
By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better … Continue reading Differentiating Public Relations from Similar Industries
By Hank Kellerman You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins … Continue reading Put your pies in the window! A guide to inbound marketing
By Jenna Chwascinski New Year, new me, right? That seems to be a favorite phrase this time of year. For some individuals this could mean the start of a new lifestyle, or maybe letting go of an old burden. But what about businesses? Maybe it’s time for a little update. New Year, new brand? Rebranding … Continue reading New year, new brand
by Andrea Mason In case you somehow missed it, Marvel and Disney are releasing “Avengers: Age of Ultron” tomorrow. That’s right, you have less than a day to prepare for its awesomeness. Over the last decade, Marvel has built an incredibly strong brand. It continues to strengthen in the midst of the film’s release with … Continue reading Three ways Marvel is Making “Avengers: Age of Ultron” More Super
by Evan Whittaker In today’s professional world, you would be hard-pressed to find anyone who doesn’t recognize the logo of technology industry giant, Apple. In addition to how strong the company’s brand identity is, consumer perceptions of it are overwhelmingly positive, as evidenced by its current standing as number five on the Fortune 500 list … Continue reading Brand mastery: how Apple gets it right
by Jonathan Haile James Bond is known to drive Aston Martins. In doing so, Astons became the “heroes’ cars.” Jaguar, another English luxury automaker, doesn’t want you driving its rival, Aston’s. That means if you’re not the hero, you must be the villain. In recent years, the company has done an excellent job playing with … Continue reading A brand is what the audience thinks it is
by Andrea Mason It’s that time of year again! Midterms are over and college students are soaking up the sun on spring break (at least for a little while longer). With so many spring break destinations, it can get overwhelming to decide where to go. Top agencies, such as Orbitz, Hotwire and Kayak offer deals … Continue reading Where will you decide to spend your next spring break?
by Stephanie Harvey During the holiday season an estimated 40 percent of shoppers use social media to plan out their shopping. Despite people being busier during the holidays, consumer interaction rates increase by about 46 percent on the most popular social media sites. Facebook is expected to be “the channel of choice” for the holidays, as … Continue reading Engaging with your audience on social media during the holiday season
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