Tag: marketing
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Differentiating Public Relations from Similar Industries
By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better […]
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Put your pies in the window! A guide to inbound marketing
By Hank Kellerman You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins […]
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New year, new brand
By Jenna Chwascinski New Year, new me, right? That seems to be a favorite phrase this time of year. For some individuals this could mean the start of a new lifestyle, or maybe letting go of an old burden. But what about businesses? Maybe it’s time for a little update. New Year, new brand? Rebranding […]
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Three ways Marvel is Making “Avengers: Age of Ultron” More Super
by Andrea Mason In case you somehow missed it, Marvel and Disney are releasing “Avengers: Age of Ultron” tomorrow. That’s right, you have less than a day to prepare for its awesomeness. Over the last decade, Marvel has built an incredibly strong brand. It continues to strengthen in the midst of the film’s release with […]
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Brand mastery: how Apple gets it right
by Evan Whittaker In today’s professional world, you would be hard-pressed to find anyone who doesn’t recognize the logo of technology industry giant, Apple. In addition to how strong the company’s brand identity is, consumer perceptions of it are overwhelmingly positive, as evidenced by its current standing as number five on the Fortune 500 list […]
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A brand is what the audience thinks it is
by Jonathan Haile James Bond is known to drive Aston Martins. In doing so, Astons became the “heroes’ cars.” Jaguar, another English luxury automaker, doesn’t want you driving its rival, Aston’s. That means if you’re not the hero, you must be the villain. In recent years, the company has done an excellent job playing with […]