marketing

February 16, 2023

ChatGPT: What is it?

ChatGPT is an artificial intelligence generator that serves as a conversational search engine and creator. It’s extensive and expanding capabilities are saving people time, energy, and money. I asked ChatGPT, “What are you?” It responded, “I am a language model developed by OpenAI, designed to generate human-like text based on the input provided to me.… Continue reading

A.I., Content Marketing, Technology

A.I., ChatGPT, ChatGPT and marketing, innovative pr, marketing, public relations
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
October 1, 2021

Returning Back to the Office

By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak,… Continue reading

Engaged Learning

advertising, branding, innovative pr, innovative public relations, marketing, pr, public relations, social media, student pr firm, twitter
October 30, 2020

Differentiating Public Relations from Similar Industries

By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better… Continue reading

Blog, PR Involvement, PR Tips, Professional Development, Public Relations

#PRBlog, #PRIndustry, advertising, Coca-Cola, Coke, Industries, Journalism, marketing, public relations, studentblog, YouTube
February 12, 2016

Put your pies in the window! A guide to inbound marketing

By Hank Kellerman You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins… Continue reading

Advertising, Content Marketing, PR Tips, Professional Development, Public Relations

advertising, buyer persona, content, inbound marketing, keywords, marketing, seo, strategy
January 29, 2016

New year, new brand

By Jenna Chwascinski New Year, new me, right? That seems to be a favorite phrase this time of year. For some individuals this could mean the start of a new lifestyle, or maybe letting go of an old burden. But what about businesses? Maybe it’s time for a little update. New Year, new brand? Rebranding… Continue reading

Branding, PR Tips, Public Relations

brand, branding, marketing, pr, public relations, rebrand, rebranding, tips
April 30, 2015

Three ways Marvel is Making “Avengers: Age of Ultron” More Super

by Andrea Mason In case you somehow missed it, Marvel and Disney are releasing “Avengers: Age of Ultron” tomorrow. That’s right, you have less than a day to prepare for its awesomeness. Over the last decade, Marvel has built an incredibly strong brand. It continues to strengthen in the midst of the film’s release with… Continue reading

Advertising, Branding

advertising, Age of Ultron, Avengers, captain america, hulk, iron man, marketing, Marvel, public relations, thor
April 14, 2015

Brand mastery: how Apple gets it right

by Evan Whittaker In today’s professional world, you would be hard-pressed to find anyone who doesn’t recognize the logo of technology industry giant, Apple. In addition to how strong the company’s brand identity is, consumer perceptions of it are overwhelmingly positive, as evidenced by its current standing as number five on the Fortune 500 list… Continue reading

Advertising, Branding, Public Relations

Apple, branding, innovative public relations, Macbook, marketing, Steve Jobs, Tim Cook, Watch
April 7, 2015

A brand is what the audience thinks it is

by Jonathan Haile James Bond is known to drive Aston Martins. In doing so, Astons became the “heroes’ cars.” Jaguar, another English luxury automaker, doesn’t want you driving its rival, Aston’s. That means if you’re not the hero, you must be the villain. In recent years, the company has done an excellent job playing with… Continue reading

Branding, PR Involvement, Public Relations

advertising, Aston Martin, branding, F-Type, Jaguar, marketing, pr
March 19, 2015

Where will you decide to spend your next spring break?

by Andrea Mason It’s that time of year again! Midterms are over and college students are soaking up the sun on spring break (at least for a little while longer). With so many spring break destinations, it can get overwhelming to decide where to go. Top agencies, such as Orbitz, Hotwire and Kayak offer deals… Continue reading

Content Marketing, PR Tips, Publicity

content, Hotwire, Kayak, marketing, messages, Orbitz, Spring Break