Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. …

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Differentiating Public Relations from Similar Industries

By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better … Continue reading Differentiating Public Relations from Similar Industries

Three ways Marvel is Making “Avengers: Age of Ultron” More Super

by Andrea Mason In case you somehow missed it, Marvel and Disney are releasing “Avengers: Age of Ultron” tomorrow. That’s right, you have less than a day to prepare for its awesomeness. Over the last decade, Marvel has built an incredibly strong brand. It continues to strengthen in the midst of the film’s release with … Continue reading Three ways Marvel is Making “Avengers: Age of Ultron” More Super

Engaging with your audience on social media during the holiday season

by Stephanie Harvey During the holiday season an estimated 40 percent of shoppers use social media to plan out their shopping. Despite people being busier during the holidays, consumer interaction rates increase by about 46 percent on the most popular social media sites. Facebook is expected to be “the channel of choice” for the holidays, as … Continue reading Engaging with your audience on social media during the holiday season