• 3 ways the UCM PRSC program has set my expectations

    Some of the best advice I’ve heard as a student in the UCM Public Relations and Strategic Communication (PRSC) program came from one of my professors about setting expectations. I’m an active member and officer in our Public Relations Student Society of America (PRSSA) chapter. This semester, we’ve had a hard time as an organization… Continue reading

  • Multiple solutions that accomplish your goals

    Feeling repetitive in the work you produce, the strategies you use, or the way you approach campaigns? Then quit doing everything the way you always do things, or at least adjust it. Think outside the box, and do something different, maybe even risky. There are multiple ways to accomplish our goals and it wasn’t until… Continue reading

  • Real opportunities to get real experience

    Applying for jobs is a daunting task. Spending hours filling out applications only to receive an email stating the employer was seeking a candidate with three to five years of experience so unfortunately you were not selected is frustrating. How are you supposed to get that much experience while being a college student? Sounds like… Continue reading

  • If You Want Your Publics to Relate to You Here’s What You Should Be Doing

    It’s no secret that social media plays a vital role nowadays in brand messaging. Earned and bought media look different than they used to—largely due to the introduction and growing influence of this ever-evolving form of media. At first glance, jumping into this digital space can be daunting and feel like a huge undertaking. However,… Continue reading

  • The importance of video content for public relations

    As public relations professionals, we are in the storytelling business. As storytellers, we should always be looking for the most engaging and influential tools and mediums to disseminate our story and its key messages to our audiences. Undeniably, video has been rising in popularity as THE medium for message deliverance as the technology behind video… Continue reading

  • Is it time for you to break up with your 9-5?

    In November 2021, the United States hit a 20-year high for the rate of workers resigning from their positions. Pew Research Center survey data reported that the major reasons for resignation cited by employees were low pay, lack of opportunities, and feelings of disrespect at work. Following the big three were reasons of childcare issues,… Continue reading

  • The Ins and Outs of LinkedIn’s Follow and Connect Buttons

    If you have spent much time at all on LinkedIn over the last few years, you may have noticed that when viewing profiles, there are actually two main call to action buttons that may be displayed on a profile. The default is “connect,” but many find it beneficial to utilize the opt-in option of displaying… Continue reading

  • Why College Is More Than Just Classes: Involvement Is Key

    As a current junior at the University of Central Missouri, I feel as though I have mastered the art of surviving college. If you’re wanting to make the most of your experience, my simple advice would be to get involved! Whether you decide to join a professional club, Greek Life, or any other group that… Continue reading

  • ChatGPT: What is it?

    ChatGPT is an artificial intelligence generator that serves as a conversational search engine and creator. It’s extensive and expanding capabilities are saving people time, energy, and money. I asked ChatGPT, “What are you?” It responded, “I am a language model developed by OpenAI, designed to generate human-like text based on the input provided to me.… Continue reading

  • Books Banned, Perspective Lost

    Why Book Banning is Against the Public Relations Code of Ethics Book banning. It is increasingly taking place throughout our nation’s public school districts. Yes, in public schools. Schools where students retain their first amendment rights, including their freedom to access information and ideas. But what does this have to do with public relations? Public… Continue reading