Millennials and Generation Z (Gen Z) see the world and their contributions to it differently than previous generations, but this perspective is needed to meet changes and challenges within public relations, our communities, organizations, and the world, now and in the future. As older, more traditional generations cycle out of public relations into retirement, these… Continue reading

Four Ways Students Can Practice PR Skills at Home As students navigate the ever-evolving communication landscape, there are ample opportunities to hone PR prowess  from the comfort of home. Whether studying PR or communications or simply aiming to bolster your skill set, practicing PR techniques outside of traditional settings can be rewarding and enlightening. In… Continue reading

First impressions are vital. Your headshot is the first thing someone sees when they look you up or connect on LinkedIn. Group photos are not ideal for your profile picture, because they make it harder for viewers to identify you. Stand out and be yourself. Professional headshots ensure they are clear and show your style.… Continue reading

The end of the senior year of college is approaching for many students. While this day has been inching closer and closer for the past four years, the idea of graduating and preparing for life outside of college can still be a daunting reality. For many seniors, a strong path is prepared for them and… Continue reading

Struggling to find the right shade when looking for a foundation? Starting to feel like brands constantly forget to include products that work for you? Tired of constantly having to wait for a second, sometimes third, round of shade expansion before they even get close to yours? Trust me, I know the struggle. As a… Continue reading