• The importance of video content for public relations

    As public relations professionals, we are in the storytelling business. As storytellers, we should always be looking for the most engaging and influential tools and mediums to disseminate our story and its key messages to our audiences. Undeniably, video has been rising in popularity as THE medium for message deliverance as the technology behind video… Continue reading

  • Is it time for you to break up with your 9-5?

    In November 2021, the United States hit a 20-year high for the rate of workers resigning from their positions. Pew Research Center survey data reported that the major reasons for resignation cited by employees were low pay, lack of opportunities, and feelings of disrespect at work. Following the big three were reasons of childcare issues,… Continue reading

  • The Ins and Outs of LinkedIn’s Follow and Connect Buttons

    If you have spent much time at all on LinkedIn over the last few years, you may have noticed that when viewing profiles, there are actually two main call to action buttons that may be displayed on a profile. The default is “connect,” but many find it beneficial to utilize the opt-in option of displaying… Continue reading

  • Why College Is More Than Just Classes: Involvement Is Key

    As a current junior at the University of Central Missouri, I feel as though I have mastered the art of surviving college. If you’re wanting to make the most of your experience, my simple advice would be to get involved! Whether you decide to join a professional club, Greek Life, or any other group that… Continue reading

  • ChatGPT: What is it?

    ChatGPT is an artificial intelligence generator that serves as a conversational search engine and creator. It’s extensive and expanding capabilities are saving people time, energy, and money. I asked ChatGPT, “What are you?” It responded, “I am a language model developed by OpenAI, designed to generate human-like text based on the input provided to me.… Continue reading

  • Books Banned, Perspective Lost

    Why Book Banning is Against the Public Relations Code of Ethics Book banning. It is increasingly taking place throughout our nation’s public school districts. Yes, in public schools. Schools where students retain their first amendment rights, including their freedom to access information and ideas. But what does this have to do with public relations? Public… Continue reading

  • Lessons of leadership: It starts with “yes”

    College is a time of transformation and taking on leadership roles during this time can teach you a lot about yourself and the world around you. Saying “yes” to becoming a leader fuels personal growth, serves as the foundation for building relations, and grants experience. Continue reading

  • What Would a Twitter-less World Look Like?

    Written by Bridget Beach With half of Twitter’s staff gone, several crises stemming from its (brief) verified account for eight bucks experiment, and several bugs and software issues just a short time after being purchased by Elon Musk, the future of Twitter is looking rather bleak. These recent events have many, including me, pondering what… Continue reading

  • Professional Imposter: PRSA ICON 2022

    Written by Brooke Snider “I’m not who you think I am; I’m not who I think I am. I am who I think you think I am.” Thomas Cooley. As my chapter of college nears its end, I recognize the imposter syndrome that has consumed me. Though these words of imposter syndrome have a negative… Continue reading

  • Top 3 job search tips for seniors

    Written by Chris Pouncil As a recent December graduate, I have learned several important lessons about the job search process and the difficulties that accompany it. Currently, in the middle of my quest to get hired, there are three main things that I wish I had known before I began. In this post, my goal… Continue reading