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Check out the tabs above to get to know us, or read our latest blog posts below.
By: Elizabeth Fisher
LinkedIn is one of the most popular social media platforms among business professionals, but many people do not know how to use it to its fullest potential. Here are some helpful hints to making your LinkedIn account stand out from the crowd:
Linked Up Life
By following these key points, you can ROCK the LinkedIn world!
By Cole Braun
Innovative Public Relations, a student-led PR firm at UCM, has organized a social media night event for five years and is more excited than ever before to launch this year’s activities. It’s funny how people believe these events are easy to execute, however, this is far from the truth. Social media is still an unrefined tundra in the last frontier of digital marketing.
Weeks of careful planning and writing are necessary to facilitate an event like this. It is much more than just tweeting about something and seeing if your audience comprehends what you are trying to say. Every sentence and word are planned for a specific reason and you have to account for cross platform posting. It requires critical strategic thinking about the choice of platforms.
Multiple publics are being taken into consideration as we prepare certain messages for the event. We want to have giveaways that will engage people in the event, so we have collected a wide variety of prizes for our multiple audiences. We think about what certain publics would like, what is something everyone would want. This is where the tactical tool of research can help. Then the next decision is, which platform is best through which to give certain prizes away.
Events can be complicated, intricate and overwhelming, so in recognizing the complexity of event planning, I wanted to share tips I have learned in preparation for this social media night. These tips can help you survive the Wild West, that is the world of social media marketing right now.
Here are 5 Do’s and 5 Don’ts on hosting a social media event.
● DO: Engage your audience with fun and exciting content.
If you want your audience to engage with you then you need to give them a reason to hit the like button and respond back. You will not get far just telling people to go somewhere else online to do something. Be creative here, make a silly pun or add a goofy image. Don’t be another block of text in the news feed.
● DO NOT: Copy previous work from local similar attempts.
It looks silly and confuses the public. They are not paying attention to who is doing it, only that something is happening. So don’t embarrass your organization and step all over the work done by previous groups.
● DO: Provide a variety of opportunities for all in attendance.
Not everyone in attendance is going to be a Twitter user, or a Snapchat user. So if you want your event to be engaging, make sure to interact with all audiences in some form. Alienating one audience may compromise their engagement and your brand image.
● DO NOT: Make it an obstacle course for the audience.
Making it a hassle to participate is not how you create a successful event. No one wants to download this, click here for more or have to jump across multiple platforms for one prize. Your audience will instantly lose interest if they have to take too many steps. Make it simple such as, “reply with the answer to this question or send us back a picture.”
● DO: Plan ahead!
I know this seems like a silly thing to say, but it is important. Social media is still a Wild West world and anything can happen. So plan ahead for an inappropriate response or someone trying to abuse your competitions. Create a plan of action for any incident that could possibly happen. If something never happens, that’s great, but it’s better to be prepared.
● DO NOT: Be afraid of collaboration.
Sometimes you aren’t going to have all the answers, that’s okay. That is why it’s fun to bring in people from outside organizations to share ideas. By working with multiple individuals, you will have the chance to get tips and tricks you never would have considered. Collaboration is a key tool in the world of public relations, but sometimes it’s not the best tool. If those partnerships are not ideal, then separate. Don’t just burn the bridge.
● DO: Thank your sponsors!
If you have brought in outside groups or businesses to help sponsor giveaways or other parts of your event, thank them. Giving them appropriate acknowledgement could strengthen their future participation. Keep your side of any commitments you have made. Showing gratitude to groups that help you put on your event is essential to its success and future endeavors.
● DO NOT: Try to plan last minute.
Lack of planning creates heartache, confusion and makes for a sloppy event. So plan ahead. Last-minute work is messy work.
● DO: Keep note of all interactions.
Paperwork may be stressful at the time, but it makes life so much easier further down the road. This helps with keeping track of promises made to sponsors and what sponsors have done in the past. When you go back to them for the next event, you have record of their previous contributions, which can help make their decision in participating again easier. Essentially, you will have all the answers for them so all they have to do is decide how much support they can provide above last year’s efforts.
● DO NOT: Forget the reason for your event.
It is easy to get so hyped up about your social media event you forget the reason you are doing this in the first place. An immediate example is our event this Thursday, Feb. 16, #teamUCM Social Media Night. The purpose behind this event is to foster a strong sense of community between the University population, local businesses and citizens of Warrensburg, Missouri. Though the main audience is UCM students campus, we cannot forget the other factors. If we lose sight of that, then the event can easily fall to shambles.
Social media is a tool for all, not just college students and teenagers. It can be part of a strategy to make your event engaging. Remember this; research, critical thinking and tactical decision-making are your best tools in the Wild West-like field of social media.
By Jayla Kearney
ABC’s award-winning TV show, Scandal, has recently returned for it’s sixth season. If you haven’t watched, Kerry Washington stars in Scandal as Olivia Pope, a crisis communications manager, and her character is based on Judy Smith (former press secretary for U.S. President George H.W. Bush). The scenes and activities are more dramatic than real-life crisis management in order to make for good TV but there are still valuable PR lessons to learn from Olivia Pope & Associates (OPA), her crisis communications firm.
Here are five public relations lessons from Scandal:
“Artie take a breath. Keep your head still, maintain eye contact. Just answer what was asked of you; if you go off on a tangent it will look unreliable. Let’s try again.”- Olivia to her client Artie.
Olivia spends a lot of time training her clients to speak to the media. She often advises them on how to respond to media questions. She has advised them to prevent saying the phrase, “no comment” when answering questions. Preventing yourself from answering a question will make it seem like you have something to hide. It’s better to answer a question positively or empathetically. Never place the blame on someone else and don’t apologize when it’s not your fault.
“In a case like this, perception is more important than evidence. The truth doesn’t matter. He looks guilty, he is guilty.”- Olivia
In the PR world, it’s all about public perception. Your client may be innocent but if they look guilty or seem guilty, then they’re guilty in public opinion.
Whenever there is a crisis, Olivia keeps her cool and remains calm. Being a crisis manager can be stressful and takes someone who knows how to remain calm in difficult situations.
No matter where Olivia is going, she always dresses like she’s ready for business. You never know who you may run into so always look your best. When you look good, you feel more confident and are taken more seriously.
Olivia is very confident in her abilities and she makes sure her clients are confident through their media training. She also does not give up on a client or case.
“ You don’t get to run, you’re a gladiator. Gladiators don’t run. They fight.”- Abby
Olivia works with a dynamic team, which she calls “gladiators in suits.” Olivia Pope & Associates is the name of her crisis management and communications firm. Each member of her team possesses different values and skills. One of her colleagues may be great at technology and research whereas another co-worker could be more creative. In addition, Olivia and her team have great connections and have built a relationship with various media outlets and opinion leaders.
“I have looked at it from every angle”- Olivia
Members of Olivia Pope & Associates watch a lot of TV, always keeping up with current events. Crises can come quickly so it’s best to keep up with what’s going on. You may be able to prevent a crisis this way. Always be two steps ahead of your clients and competition. Constantly research your clients and the industry in which you practice and keep up with trends so that you’re able to capitalize on them.
“Dirty little secrets always come out.”- Olivia
This means do what is right and ethical. Olivia has performed unethically in some cases, but we can learn from her mistakes. For example, she rigged a presidential election and it haunts her throughout the series. Also, be honest because “Dirty little secrets always come out.” Public relations professionals are often misunderstood and believed to put a “spin” on situations in order to improve their client’s reputation. However, PRSA has established a code of ethics by which members should abide.
Although some of the practices from Olivia Pope & Associates may be unethical or dramatic, there is no doubt that there are several good public relations lessons to learn from Scandal. Remember to wear your white hats, do your research, collaborate, look your best and master the art of media training.
By Hali Mieser
What’s the big idea with Corporate Culture anyway?
Corporate culture is an organization’s shared goals, standards and attitudes that define how its employees and management interact. This is something that must be developed over time; not something that is explicitly stated. The culture of a corporation is created by the people that are hired. For example, when I interned at Powell Gardens, Kansas City’s botanical garden, the culture was relaxed and depended on great communication. The marketing and events associate, the development coordinator, the office manager and the President and Executive Director are located in the same building therefore, this allows for effective and fast communication. Along with good communication, all employees know each other by first name in every department which helps the culture feel like a family.
30 Years in the Making
The term “corporate culture” was developed in the 1980s and continues to be a vital part of today’s workplace. The culture of a workplace could mean the difference between going to a career you love or a job you dread. Today, corporate culture not only includes foundational pieces such as company-wide value systems and employee communication but also national cultures and traditions and economic trends.
Who’s doin’ it right?
Southwest Airlines is leading the way when it comes to corporate culture. Southwest communicates to its employees that they are part of a bigger purpose. Employees are given permission to go the extra mile when it comes to helping customers. Because employees have this freedom, they are able to enhance the vision of what corporate culture looks like to Southwest.
So how do you create a successful culture within your company? The Harvard Business Review identifies values as one of the six components. Values allow every employee to have a moral compass to base their business decisions around. When all employees have the same moral compass, a culture is born. You can’t have a corporate culture without people and you can’t have a successful corporate culture without the right people. Companies use rigorous recruiting techniques in order to find the perfect match for their company.
Just like Southwest, it is important to allow employees to feel as if they have freedom. When people are given the power to go the “extra mile,” they can do great things. Along with freedom, companies must embrace transparency. Allowing every employee, no matter their level, to be a part of the responsibilities and strategies of a company and providing feedback can strengthen a business’s corporate culture.
By Megan Myers
Whether it’s your freshman or senior year of college, you may still be unsure about which public relations career path you should follow. You might be fortunate and have a passion for one field over another, which will make finding your PR field of choice much easier. However, for most PR students, all they know is that they have a passion for PR and need a little extra help determining which direction to go. Just like how your personalities must complement each other in a personal relationship, you have to fit and mesh your personality to work well within a company and career.
You may have taken personality quizzes before such as the Myers-Briggs Type Indicator, to gain insight about yourself. Some careers or company cultures may be better suited for different personalities. Knowing who you are and how you work can help you determine which PR fields may be a good fit for you.
In case you haven’t taken a personality test before, 16Personalities offers a quick and easy way to gain insight about some of your traits. The test will sort you into one of four personality archetypes, which include diplomats, analysts, sentinels or explorers. If you don’t already know your archetype, you can take the test and use these suggestions to consider your fit with potential PR careers.
Being a diplomat, you are considered adaptable and manageable because you work well in a group setting. Your features include compassion, recognition, and artistic abilities. Diplomats would fit better in the PR fields of agencies, non-profits and corporate organizations with a creative/fun cultures, such as Google, Nike, or Netflix. Diplomats’ cooperative and imaginative nature means they will be an asset to any team and have creative ideas and solutions.
As an analyst, you are firm and self-reliant. You take it upon yourself to do a job with little to no questions. You rely on your research and are there to get the job done. Analysts would fit better in corporate and academic PR fields, such as writing for a company like Cerner or for a college or university. Their strategic mindset makes it easy to be the strategist for a campaign or foresee the long-term effects that may occur in campaign implementation.
Being a sentinel, you need order and organization in your life. You love a good challenge, but like to stick to the rules when it comes to creativity. People in this category are considered to be achievers. Sentinels would fit better in governmental, medical, and financial PR fields. This could include working with county government organizations, lobbying or working for a major corporation such as State Farm Insurance. Their meticulous nature means that they would fit well in a managerial position in any field, focusing on achieving goals and objectives makes them great at moving up the ladder.
Explorers have the most exciting and outgoing personalities. These types of people are sharp-witted; they are the go-to person during a crisis situation. Explorers would fit better in the PR fields of event planning, crisis management or consulting firms, such as O’Neill Marketing & Event Management Company or Edelman. Their ability to connect with their surroundings and ability to think on their feet makes them perfect for situations that are high pressure with lots of moving parts.
Now that you understand which category you fit into, you are better equipped to choose the path you should take in your PR career.
By Haley Gleason
After reading the title of this post, I’m sure you’re thinking, “I can communicate just fine with people.” However, you may not be as effective as you think. The world is constantly changing around us, and the same goes for the ways in which we communicate. As future business professionals, we must take the necessary steps to stand out from the crowd, and being exceptional communicators is a great way to do it. With that in mind, here are a few tips to improve your communication skills.
Hearing what people have to say is something we do on a daily basis. However, are we truly listening? Many of us take listening for granted, believing we are good listeners simply because we hear others. Yet many people they feel as if they are not receiving the full attention of those they converse with. According to Chip Rose, a professional mediator, “We all use language to communicate, to express ourselves, to get our ideas across, and to connect with the person to whom we are speaking. When a relationship is working, the act of communicating seems to flow relatively effortlessly. When a relationship is deteriorating, the act of communicating can be as frustrating as climbing a hill of sand.” Personal and professional relationships alike require both parties to listen effectively. Therefore, it is important to take steps to avoid disruptions, such as our phones, background noise or even our own thoughts.
Bearing this in mind, consider making these personal adjustments as necessary to be a more effective listener:
Providing valuable feedback goes hand-in-hand with listening. You can only truly provide valuable feedback if you listen to what a person has to say. It is not always easy, but it is obtainable with conscious effort. One aspect to consider that is very important in providing feedback is patience.The point of providing feedback is to improve and/or satisfy the person you are talking to, which is best accomplished by exercising patience and conveying your support. Being honest is another important part of good feedback, but note that you are often not going to get your point across by being critical or harsh, as this behavior often causes people to become guarded or hostile. Again, exercise patience and provide feedback in a positive, supportive manner.
Feedback also requires constant attention and timeliness. This is especially true since methods of communication have changed. Feedback is more relevant when provided as soon as possible, and modern technology enables near instantaneous responses. Make an effort to utilize your resources and provide feedback in a timely matter when it is needed the most.
Sometimes, poor communication skills may make you feel as if you’re on a deserted island, attempting to send a message in a bottle which no one ever receives. In a way, you may have unknowingly placed yourself on that deserted island by not breaking down boundaries with whom you are trying to communicate with.
The first step to break down these boundaries is to put yourself in someone else’s shoes. Try to understand where their opinions and ideas are coming from. This does not mean you have to always agree, but gaining an understanding of their stance can help you move forward to communicating effectively.
The next step is to be fearless. Don’t be afraid to talk to others and ask questions. Talk to people you normally wouldn’t, like people in other departments and different seniority levels. If you are an entry level employee, break the norm and go engage with a manager or executive. That is your opportunity to learn from them and grow in the company.
As described in an article on Fortune.com, breaking down these boundaries can help you secure nigh unlimited potential in the workplace. This potential will not only help you grow as an individual, but also as an unstoppable business professional.
Change can be a difficult concept to wrap your head around, especially because we often become comfortable in our abilities and current situation. However, it is important to remember that change is an important part of stimulating personal growth. To help embrace change, get rid of the negativity in your life, such as the self-doubt that takes over in uncomfortable situations. Develop the confidence to break down boundaries. Have the strength to actually listen to people. Be patient, honest and timely in providing feedback. With the help of these tips, you can set yourself on the path to becoming a great communicator.
By Blake Hedberg
You have done all the necessary research, crafted an excellent cover letter, branded yourself with an excellent resume and survived the strenuous interview process. The company you hope to work for finally gives you that long-awaited phone call – you have landed your first internship. However, this is no time to relax. Plenty of hard work and learning opportunities await.
For most students, the process of finding and securing an internship is a daunting task. The amount of research, time and effort that goes into the process can be extensive. Some students put the process off until their senior year (do not wait this long). For those who have gone the extra mile to be placed in an internship program, your journey is off to a fantastic start.
You are about to embark on the beginning of your professional career, and you’re ready to begin your first day as a professional. Before you do, here are a few tips for maximizing your internship experience.
Let’s get this out of the way from the beginning: As an intern, you might have to perform trivial tasks at one point or another. Photocopying, coffee runs and things of this nature are not uncommon for interns. Get over it.
You are there to help the business by any means necessary – do this with the biggest of smiles. You must understand that there is a hierarchy at the company you are working for and everyone has been in your shoes sometime during their careers. Employers will remember you better if you perform any task with enthusiasm. Doing these small tasks will demonstrate your ability to listen and work effectively. This will, hopefully, lead to better assignments in the future.
An internship is an incredible opportunity for learning, personal growth and development. You are expected to be asking questions. After all, you are there to learn, aren’t you? Don’t hesitate to pull your employer off to the side and ask them something when you are uncertain. Make sure the time is convenient for them, however, and they will likely be happy to give you some guidance. Asking questions is a necessity in getting the most from your experience. If you do not ask about it, they will assume you already know it. The more questions you ask, the more knowledge you gain.
From the other interns, to the CEO, to the janitorial crew; get to know the people around you. You never know who might be able to help you with something down the road! Participate on company softball teams, go out for drinks with your internship team, stay after events and chat with fellow employees.
Go above and beyond the hours you are expected to work and establish relationships with co-workers. Your work will become more meaningful that way. Networking does not have to stop once you have landed an internship. In fact, it is just now beginning. Keep building that professional network. It will pay off when you are looking for your first job.
Having the right mindset in any workplace is extremely beneficial. Taking a positive approach with an open mind will definitely impress of your employer. Not all internships are the same and you may have unique opportunities that go beyond your job description. Be ready. Take in as much as you possibly can from whatever you are doing. You will appreciate that you did after the internship has concluded.
No one likes a know-it-all. If you walk around and act like you know everything and that the employer has nothing to teach you, this will resonate with them in a negative way. Accept when someone is offering to teach you something, no matter what that may be.
When it comes to internships, there is also a more competitive angle that is often forgotten. As you make friends with the other interns at the company you must not forget that, from an employer’s perspective, you are competing against one another. Whether you realize it or not, your employer is grading each intern with the possibility of hiring one or two of you at the end of the process.
You must be able to work and get along with others, but make sure you are selling yourself and reinforcing why you should be considered for employment post-internship. You need to outperform the other interns in your program. Yes, this is somewhat of a bleak realization but is in fact a representation of the real business environment. Leave no doubt in your employers mind that you are the candidate they should pursue.
By Molly Olten
How does one of the biggest game releases in the history of mobile downloads become a passing fad in a matter of two months?
Pokémon Go, a free, augmented reality game, based on the ‘90s kid show, Pokémon, hit app stores in America on July 6, 2016. The release went far from unnoticed. It seemed that everyone had heard of it, from your five-year-old nephew to your 78-year-old great aunt. Even media outlets swarmed the game. To many, Pokémon Go was seen as a social and gaming revolution. Even social media giants started to sweat when the game’s active user base topped 45 million in the early stages of release.
But now that number is barely reaching 30 million.
Engagement and time spent on the game is also declining.
As the old adage goes, all good things must come to an end, but most people hoped the end wouldn’t come so soon. So why were users hanging up their trainer hats? Aside from media negativity and game play issues, the communication, or lack thereof from Niantic, the development company behind Pokémon Go, was the most detrimental mistake to Pokémon Go.
Niantic provides a perfect example of the value of proper communication. Pokémon Go may not have suffered such losses if Niantic had simply communicated decisions made and explained the situation. Niantic’s poor communication with its audiences frustrated players and, in some cases, even prevented them from liking the game.
People simply wanted to understand and enjoy the game, and it seemed as if Niantic did nothing to encourage that.
One of the major game issues Niantic faced with Pokémon Go was server overload. So many people were trying to log into the game in the first weeks of its release, it was almost impossible to play. Instead of letting players know that they were aware of the issue, Niantic continued to expand the availability of the game in other geographic areas, adding further strain to the servers.
Another strike against the company came when it changed an integral part of the game without warning or explanation. Not a single tweet, post or announcement was made. The only information users got in the update was “Minor Text Fixes.” When making major changes, silence is the wrong answer.
Keeping quiet on an issue and not opening up a dialogue about it is the easiest way to lose your audience’s trust.
Speaking of audience, it is also necessary to give them the attention they deserve. At one point during the start of all Niantic’s communication issues, instead of posting information about how they are fixing problems or working on an update, Niantic tweeted out at Soulja Boy.
This was a major oversight. After virtually zero communication and an abundance of issues, Niantic chose to break the silence with a celebrity shout out instead of taking a few minutes to acknowledge players’ concerns.
An enormous amount of people wanted to like Pokémon Go (and many still do). However, the magic it held for a few brief moments this summer is lost, mostly due to the fact that Niantic was unresponsive.
Niantic’s blog was updated just once during the launch in July, with the next “update” coming Aug. 4. Both posts fail to acknowledge the issues or updates made to the game. Organizations should make it easy for an engaged, enthusiastic community like Trainers to feel listened to and respected.
The bottom line? Invest in people that will help your brand grow. The former Niantic Global Community Manager, Brian Rose, perfectly summed up Niantic’s future problem: “If you’re there with the community, they’ll be there for you when things go south. Bugs can be fixed, but regaining people’s faith is hard.” Moving forward, Niantic needs to make some major changes in its communication habits.
Maybe part of this rant is coming from a bitter Team Instinct player, but the massive losses and wilting potential of Niantic’s Pokémon Go is something gaming companies should take a note from.
By Brittany Green
When Twitter was first launched, people were uncertain how successful it would be. Now in 2016, there are millions of users and more than 500 million tweets sent out every day. People are using Twitter to find news, share information and connect with people and businesses around the world. It has become a very powerful tool, not only for social purposes, also to help businesses market their brands.Some of the most successful companies use Twitter because it allows them to reach a large audience, interact with them quickly and keep them updated with content information.
Chipotle is a great example of a company that efficiently uses Twitter to interact with it’s audiences. According to a 2011 Nation’s Restaurant News Study, 90 percent of the company’s activity on Twitter is responding to customers through @mentions. Chipotle currently has 743,000 followers that it can interact and share content with. That is certainly amazing, but also something that, in principle, any business can do. If you’re interested in using Twitter to build your brand, here are some tips to help you get started.
One of Twitter’s most powerful tools is the search feature. It can operate as a “global human search engine” of sorts and allows people to find others on Twitter with relevant information to share. Researchers also can look to see which topics are trending to stay informed and gauge audience interests. Hashtags (#) can help people immensely when searching. Just put a “#” in front of a topic and a lists of relevant tweets will appear. This can save you a lot of trouble and makes it very easy to search.
It is VERY important to know your audience. This will help you communicate clearly and make information relevant to them. If the content is not interesting, they will quickly move on to the next thing that interests them. The search feature can be very useful for learning about your
target audiences. It can tell you what is trending and their opinions on what’s going on. Another option is to look at various profiles and start collecting information. What are their interests and opinions? When are they active? Who do they follow? Which demographic groups do they belong to? These details can help give you an edge when creating strategic messaging for your audiences.
This plays a BIG role in visitors’ decisions to either read your content or move on. If your page is boring and doesn’t attract visitors, they probably aren’t going to follow you. The profile page should grab the visitors’ attention and convey who you are and what you’re about. While customizing the profile page, perhaps the most important decision is choosing a good avatar, as it will appear next to every tweet that is sent out. Make it something recognizable and eye-catching. Brand logos often fit well here since they are usually designed with these ideas in mind. An attractive banner image is a nice touch as well, and don’t forget to include links to your other social media accounts and/or website in order to create deeper engagement.
This one may seem obvious, but bland content is still a common mistake that plagues the social media of many businesses. The Twitter feed is built around scrolling endlessly through a series of short posts. To escape the monotony, many people just scroll until something grabs their attention. Content should be fun, interesting and useful. Common themes or ideas in your content can help to establish your brand identity and keep readers coming back. Interesting, personal content is what separates your brand from everyone else, so use it to your advantage.
Engaging with other accounts, particularly those within your industry/field, can be highly beneficial. Building relationships can help to build your reputation, grow your brand, increase awareness, provide sources of interesting content and keep you informed. This can also keep you informed about what your competitors might be doing and the state of the market.
More and more businesses are using Twitter as a professional communication platform, and if you follow these tips, yours can be one of them. On that note, remember to follow Innovative PR on Twitter and Facebook.
By Jamie Jackson
I love Instagram. I really do. It’s fun to post pictures and to get a sneak peek into strangers’ lives (why is this not a weird statement anymore?).
Instagram is a popular social media outlet for personal use, however, it is also becoming popular among companies for branding and marketing. Here are a few tips to get the most out of Instagram for your business (or even your personal account).
An attractive photo stream doesn’t usually involve unedited, dull pictures. Starbucks’ Instagram feed is full of colorful and attractive photos.
However – not all black and white pictures should be thrown in the trash. Leon Bridges’ photo stream has some great examples of how black and white pictures can still be great for Instagram.
Leon is an R&B artist embracing soul music. These black and white images line up perfectly with Leon’s personal brand and the subjects he sings about.
Instagram is effective when people follow you, and you gain followers by giving people what they want. On Instagram, that means aesthetically pleasing photos.
No one wants to see another ad on Instagram. Sure, if you’re a clothing store, post pictures of new arrivals. If you have a great new product, it’s okay to feature it in a post. But Instagram shouldn’t be used as an online store. Try something like this:
Tell stories. Show consumers the faces behind the name.
You are more than an ad agency or a boring, unoriginal company. Show the fun! Unless you really want people to think you’re a boring, unoriginal company – in which case, I’m afraid I can’t help you there.insta
Post consistently. Don’t post once or twice, or for a season. If you put an intern in charge of the account, make sure someone else takes over after they leave.
Consistency is key in posting and branding. If you use hashtags on Twitter or Facebook, use the same for Instagram. Use your same logo as the profile picture, link to the same website, use the same voice and use your brand. Instagram provides a unique opportunity to tell your story solely through pictures. As the adage goes, a picture is worth a thousand words. Steward them well.
By this, I don’t mean try to use modern slang just because it’s used by young people. You risk misusing or misunderstanding words and phrases, potentially losing credibility and followers. Instead, follow current trends and try to stay fun. This post from McDonald’s is a great example.
Celebrate things like hump day. Be relevant in your posts on holidays or during big world issues. This might seem like it won’t affect sales, but an online presence that seems real and personal is so valuable to a company – especially with younger people.
While Insta is more fun and exciting than a lot of other tools, it’s still very measurable and very valuable. Do it better by evaluating your efforts with Instagram analytics tools. Instagram is great for reaching younger audiences and telling your story with photos. Evaluating any social media effort is a chance to show the C-suite their money is being used well. It also gives coordinators a chance to change their efforts as needed depending on what works and what doesn’t. Evaluation helps to refine and target your audiences and determines if you are indeed reaching them. All efforts are wasteful if not evaluated frequently.
Social media is a wonderful branding tool when used properly. Millennials grew up with this stuff, so employ some of them to help you navigate new waters. It’s worth it. Speaking of social, you’ll want to follow IPR on Twitter and Facebook for the latest.