Written by Grace Kennedy If the news escaped you, Taylor Swift has released her newest album, “Midnights.” As a “Swiftie,” I cannot be impartial about my love of blondie’s latest album. However, I CAN analyze a piece of next-level PR work that has surrounded “Midnights’” release. I have not been the first to praise Swift’s …
Written by Megan White Resume building can be tricky. Every employer seems to want something different. How are you supposed to stand out? How do you ensure employers will want to continue reading? Let’s talk about a few tips that you might be neglecting. Describe your accomplishments when you’re addressing previous jobs. You should “describe … Continue reading Those resume tips you’re probably forgetting
Written by Gracie Ratterree Ethics. What does this word mean to you? According to the Oxford dictionary, ethics are a set of “moral principles that govern a person’s behavior or the conduct of an activity.” Yet, what does that really mean? As simple as adhering to a set of values may seem, ethics look different … Continue reading It’s all about perspective
Written by Bridget Beach As the old adage goes, “There’s no such thing as bad publicity.” This phrase implies that being talked about, regardless of the context, cannot be a bad thing, because, hey, at least people are paying attention. Whether or not publicity can be bad depends a lot on who you are and … Continue reading Is there such a thing as bad publicity?
Written by Michael Lewis You probably worked with a public relations (PR) professional who was a woman. Sure, there are some men in the field, but for the most part, the majority are women. Statistics show that women hold anywhere from around 60% to 70% of public relations jobs, depending on the source. It’s known … Continue reading Public relations vs. marketing: Why men choose marketing over public relations
Written by Chris Pouncil When people think about public relations, they may think about agents pulling their hair out over celebrities, having to step on a podium in front of dozens of reporters to talk about how their company didn’t mess up, or even creating a fake personality for someone because their fans don’t like … Continue reading PR in the real world
Written by Lindsey Gillespie As everyone knows, not every college experience is the same. All my life, I have dreamt of moving away from the beautiful state of Missouri because something deep inside me always knew there was something better out there. That dream came to fruition in May of 2021. As a junior in … Continue reading Earning her tassel, while working at the castle!
Written by Grace Kennedy If you have a TikTok account, then you have likely seen disparities in video quality and production value as you swipe from one video to the next. Creator Britney Broski posts from her toilet on an iPhone, while Disney puts out beautifully shot masterpieces. Despite low production quality, Broski has seen … Continue reading Perceived authenticity and your blurry iPhone 8
Written by Megan White Getting to stand in front of my peers at commencement in a few short months is something I’ve been waiting for since I was a freshman in college. I’ve always wanted to be a part of the working world. There’s a refreshing feeling about it. In college, you can easily overwhelm … Continue reading What I wish I knew freshman year as PR major
Written by Gracie Ratterree Every person has that moment in their life when they have to make a pivotal career decision. Without adequate information, anxiety builds up, and fear may ensue. All of the what-if questions start racing through your mind. Questions like, “what if I don’t have enough experience?” or “what if I’m choosing … Continue reading Research is power