Do you remember your first crush? Remember the changes you made to make yourself known (or unknown) to them? Think about how your clothing, hairstyle, attitude, hobbies, and even personality might have changed for this person. That was one of your biggest PR moments. The campaign was attracting your crush, your primary public was your crush, and your constantly changing traits were your tactics. You were building your brand, and it is just one of the many ways you have used PR personally in your life.

Every single business, organization, and company uses PR in some way. Small businesses have to make connections to get the word out about their business, and making connections is one of the primary things you need to do when in PR. Organizations, such as nonprofits, have to constantly communicate to find people who will donate money to their organizations. They have to make themselves look good and show that the donations will be beneficial. Big companies consistently want to expand as far as they can, and they need an enticing brand and strong social media presence to make themselves known to people who may be outside of their country. Every business, organization, and company has used PR to put themselves in the position they are in today, whether it be good or bad.

Think about the process you went through when you applied for college. Most likely, you had to write an essay about yourself or why you want to go to your specific college. Think about any job interviews you have had in the past. In most interviews, there is an intensely awkward moment where you just sit there and talk about yourself. This is putting yourself out there and building your brand. This is PR! This is what PR is all about: making yourself or your organization look appealing and keeping it that way.