Written by Chris Pouncil When people think about public relations, they may think about agents pulling their hair out over celebrities, having to step on a podium in front of dozens of reporters to talk about how their company didn’t mess up, or even creating a fake personality for someone because their fans don’t like …
By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media … Continue reading Extra Extra, Read All About It: The Importance of Staying in the Now
By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define … Continue reading Research is Boring, Time-Consuming and Absolutely Critical to Your Success
I get excited when Thursday comes around. It’s the day when I get to meet with the entire Innovative Public Relations team. Before the meeting starts, we all grab coffee, then head to the University Relations conference room. We start off by quickly talking about something fun, maybe share a few anecdotes, and then it’s … Continue reading Whoa… You haven’t applied for IPR yet?!?!