PR in the real world
Written by Chris Pouncil When people think about public relations, they may think about agents pulling their hair out over celebrities, having to step on a podium in front of dozens of reporters to talk about how their company didn’t mess up, or even creating a fake personality for someone because their fans don’t like… Continue reading
Research is Boring, Time-Consuming and Absolutely Critical to Your Success
By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define… Continue reading
Whoa… You haven’t applied for IPR yet?!?!
I get excited when Thursday comes around. It’s the day when I get to meet with the entire Innovative Public Relations team. Before the meeting starts, we all grab coffee, then head to the University Relations conference room. We start off by quickly talking about something fun, maybe share a few anecdotes, and then it’s… Continue reading