university of central missouri
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Multiple solutions that accomplish your goals
Feeling repetitive in the work you produce, the strategies you use, or the way you approach campaigns? Then quit doing everything the way you always do things, or at least adjust it. Think outside the box, and do something different, maybe even risky. There are multiple ways to accomplish our goals and it wasn’t until… Continue reading
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PR in the real world
Written by Chris Pouncil When people think about public relations, they may think about agents pulling their hair out over celebrities, having to step on a podium in front of dozens of reporters to talk about how their company didn’t mess up, or even creating a fake personality for someone because their fans don’t like… Continue reading
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Three reasons why PR deserves a seat at the table
by Evan Whittaker As you may know, the academic Public Relations Program at the University of Central Missouri recently found its new home in the Harmon College of Business and Professional Studies. In previous years, the PR Program has been part of the Communications Department for rather obvious reasons; PR focuses heavily on communication. So,… Continue reading
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Kansas City PR pro gives students advice
By Raysha Sally UCM PR program professors often incorporate guest speakers into our curriculum by bringing alumni back to campus or inviting contacts to campus. Recently in Professor Tom Heapes’ PR Management and Industry Practices course, students were introduced to Eric Morgenstern, owner of Morningstar Communications in Kansas City. Background Morgenstern spent his Monday afternoon… Continue reading
Innovative PR 