Steve Jobs

April 14, 2015

Brand mastery: how Apple gets it right

by Evan Whittaker In today’s professional world, you would be hard-pressed to find anyone who doesn’t recognize the logo of technology industry giant, Apple. In addition to how strong the company’s brand identity is, consumer perceptions of it are overwhelmingly positive, as evidenced by its current standing as number five on the Fortune 500 list… Continue reading

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Apple, branding, innovative public relations, Macbook, marketing, Steve Jobs, Tim Cook, Watch
May 24, 2013

Apple Survives Without Social Media

by Jonathan Haile It’s almost hard to imagine a major American company in 2013 that doesn’t utilize Facebook, Twitter or Youtube, yet you really don’t have to look very far. You won’t find Apple on any of those channels (so if you’ve become a fan of Apple on Facebook, it’s an unofficial fan page). In… Continue reading

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Apple, public relations, Social Media & Technology, Steve Jobs, Tim Cook