branding

September 28, 2022

Earning her tassel, while working at the castle!

Written by Lindsey Gillespie As everyone knows, not every college experience is the same. All my life, I have dreamt of moving away from the beautiful state of Missouri because something deep inside me always knew there was something better out there. That dream came to fruition in May of 2021. As a junior in… Continue reading

internship

branding, college opportunities, Disney, Disney College Program, gomules, internship, opportunities, pr, PRSC, public relations, social media, strategic communication, student blog, student pr firm, ucm, university of central missouri
October 29, 2021

The Importance of Hello

By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to… Continue reading

Engaged Learning

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, branding, content, crisis communication, facebook, innovative pr, innovative public relations, networking, pr, PR students, public relations, social media, student pr, student pr firm, tips, twitter
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
October 1, 2021

Returning Back to the Office

By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak,… Continue reading

Engaged Learning

advertising, branding, innovative pr, innovative public relations, marketing, pr, public relations, social media, student pr firm, twitter
September 10, 2021

How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? The truth is – I’m still looking. But I’d love to share my thought process so far. In… Continue reading

Blog, Crisis Communication, Media Relations, Mental Health, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Team Work, Technology

#InnovativePublicRelations, advertising, branding, innovative pr, innovative public relations, IPR, pr, public relations, senior, social media, strategic communication, strategic planning, student pr firm, studentblog, studentblogger, twitter, undergrad
September 19, 2016

Pokémon (Don’t) Go: Four communication lessons to be learned from Niantic

By Molly Olten How does one of the biggest game releases in the history of mobile downloads become a passing fad in a matter of two months? Pokémon Go, a free, augmented reality game, based on the ‘90s kid show, Pokémon, hit app stores in America on July 6, 2016. The release went far from… Continue reading

Branding, PR Tips, Public Relations

branding, Niantic, Pokemon, pr, public relations
February 26, 2016

Five tips for building your brand on Twitter

By Brittany Green When Twitter was first launched, people were uncertain how successful it would be. Now in 2016, there are millions of users and more than 500 million tweets sent out every day. People are using Twitter to find news, share information and connect with people and businesses around the world. It has become… Continue reading

Branding, Content Marketing, Engaged Learning, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Technology

audience, brand, branding, Chipotle, engagement, royals, social media, strategic communication, tips, twitter
February 19, 2016

Get the most out of Instagram: tips for business and personal use

By Jamie Jackson I love Instagram. I really do. It’s fun to post pictures and to get a sneak peek into strangers’ lives (why is this not a weird statement anymore?). Instagram is a popular social media outlet for personal use, however, it is also becoming popular among companies for branding and marketing. Here are… Continue reading

Advertising, Branding, Content Marketing, PR Tips, Public Relations, Social Media, Technology

advertising, branding, instagram, photos, pr, public relations, social media, technology, tips
January 29, 2016

New year, new brand

By Jenna Chwascinski New Year, new me, right? That seems to be a favorite phrase this time of year. For some individuals this could mean the start of a new lifestyle, or maybe letting go of an old burden. But what about businesses? Maybe it’s time for a little update. New Year, new brand? Rebranding… Continue reading

Branding, PR Tips, Public Relations

brand, branding, marketing, pr, public relations, rebrand, rebranding, tips
April 14, 2015

Brand mastery: how Apple gets it right

by Evan Whittaker In today’s professional world, you would be hard-pressed to find anyone who doesn’t recognize the logo of technology industry giant, Apple. In addition to how strong the company’s brand identity is, consumer perceptions of it are overwhelmingly positive, as evidenced by its current standing as number five on the Fortune 500 list… Continue reading

Advertising, Branding, Public Relations

Apple, branding, innovative public relations, Macbook, marketing, Steve Jobs, Tim Cook, Watch