Apple

October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
April 23, 2015

Corporate Citizenship is great PR

by Chelsey Webber Corporate social responsibility (CSR) is about integrating societal concerns into a company’s identity, allowing it to act as a corporate citizen that stands for more than making a profit or reaching sales quotas. This mouthful of a phrase has steadily become one of the most important business practices today. In fact, you… Continue reading

Branding, Public Relations

Apple, corporate social responsibility, MADI Apparel, pr, TOMS
April 14, 2015

Brand mastery: how Apple gets it right

by Evan Whittaker In today’s professional world, you would be hard-pressed to find anyone who doesn’t recognize the logo of technology industry giant, Apple. In addition to how strong the company’s brand identity is, consumer perceptions of it are overwhelmingly positive, as evidenced by its current standing as number five on the Fortune 500 list… Continue reading

Advertising, Branding, Public Relations

Apple, branding, innovative public relations, Macbook, marketing, Steve Jobs, Tim Cook, Watch
March 27, 2015

The importance of product placements in television

by Kristina Keeling Product placement in television has become more important to marketers because of the way people are watching television. Viewers are able to skip over commercials and enjoy shows without any interruptions. Product placement advertises to consumers subliminally, if done correctly. However, marketers are becoming more aggressive with product placement promotions to reach… Continue reading

Advertising, Public Relations, Technology

advertising, Apple, House of Cards, Modern Family, product placement, Samsung
November 12, 2014

Facebook and Apple Offer Paid Procedure Intending to Empower Women

by Jordan Rafferty Facebook and Apple are two leading competitors in their industries, always staying one step ahead of the game. Apple recently released a new iPhone and iPad, while Facebook has surpassed 1.35 billion active users. Both share a competitive nature, so it’s no surprise when they both make the same announcement, creating quite… Continue reading

Crisis Communication, PR Tips, Public Relations

Apple, backlash, crisis communication, facebook, hyperstimulation, RACE model, research, women
April 15, 2014

6 Things that attract me to your brand

by Jonathan Haile In today’s world, we’re bombarded with so many media messages and advertisements that it has become difficult for brands to stand out. Think about it. When commercials come on, we change the channel. If a commercial comes on Hulu, we open a new tab in our browser. Brands have to be able… Continue reading

Branding, Public Relations, Social Media

6 things, Apple, branding, corporate social responsibility, Ministry of Supply, pr, Seventh Generation, Wal-mart
September 6, 2013

Wearable Tech. Marketing’s New Best Friend?

by Jonathan Haile There aren’t a ton of people who have $1,500 to drop on Google Glass. No matter how steep price, it’s going to be strange seeing people walk around with it on. Equally as strange as it looks, hearing someone say, “Ok Glass, record a video”, is going to be an adjustment for… Continue reading

Advertising, Technology

Apple, Google Glass, innovative pr, marketing, pr, public relations, Samsung, sergey brin, smartwatch, social media, technology
May 24, 2013

Apple Survives Without Social Media

by Jonathan Haile It’s almost hard to imagine a major American company in 2013 that doesn’t utilize Facebook, Twitter or Youtube, yet you really don’t have to look very far. You won’t find Apple on any of those channels (so if you’ve become a fan of Apple on Facebook, it’s an unofficial fan page). In… Continue reading

Social Media

Apple, public relations, social media, Steve Jobs, Tim Cook