by Jeremy Noble
Public relations is planned with the audience in mind. The skills we develop in the classroom come together working with real clients and gaining professional experiences. Working with Christian Campus House this semester allowed my Innovative PR team the opportunity to plan and budget for an event and gain professional experience.
In partnership with Youthfront, CCH sponsors Something to Eat™ in Warrensburg, giving students and the community an opportunity to help people in need by creating food packages. Through this generous act of feeding others, we are helping to restore justice in the world.
CCH assigned us the task of creating a campaign, promoting the event to the campus and local community. We wanted to create a more engaging atmosphere by reaching out to more of the community than previous years. This is the third year UCM hosts the event on campus and each year the IPR group is given the opportunity to expand the initiative and increase the number of participants in hopes of reaching our goals.
Achieving our goal
The goals this year are to raise awareness of the event and to package 5,000 units, equivalent to 30,000 meals and package 1,000 meals a day. There have been a few challenges in years past to reaching our goal, for instance, the weather was a major factor last year. This year we believe that third time is a charm. With the help of campus and community organizations, we have the opportunity to reach our goals and help those in need.
Changes in 2014
You may be questioning to how this campaign is different from years past. This year we added the group competition to encourage more organizations to participate. We also added the “I fed __ people” label stickers. Since not every participant receives a t-shirt this could be an alternative to those who do not qualify for the t-shirt. To qualify for a t-shirt, participants must create 6-9 packages and make a social media post using the new mural, which can be seen at the event.
The sticker design is the same as the t-shirt design from last year. Our team liked the idea of showing others how many people each participant feeds. We created t-shirts that had a more appealing design than last year’s. Finally, we wanted to interact face-to-face with churches and businesses to help with community engagement.
All groups and organizations are encouraged to reserve a time to package meals by filling out the online form available at ucmo.edu/somethingtoeat. You can also sign up to volunteer. Participants also can help spread the word on Twitter and Instagram by using the hashtag #somethingtoeat.