Who We Are

Innovative PR is University of Central Missouri’s public relations firm, managed and operated by UCM public relations students.

Admin BldgUnder the direction of UCM’s public relations program and University Relations, the firm was founded in January 2010. Housed in the Office of University Relations (pictured left), Innovative PR is comprised of selected public relations students and one graduate assistant who are dedicated to professional development and public relations initiatives. The firm is committed to serving the UCM and Warrensburg communities by executing timely, accurate and ethical strategies and tactics.


Innovative PR is supervised by University Relations professionals Jeff Murphy, assistant director for media relations, and Mike Greife, news bureau manager. Innovative PR’s academic supervisor is Tricia Hansen-Horn, public relations program coordinator at UCM.




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