By Shelby Bueneman
Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen to that will help them grow their skills and their business. Listening to these podcasts will help them stay on top of trends, revamp their creativity, find ways to be a better leader, keep up with the actual PR industry and benefit from writing tips.
Stay on Top of Trends
Public relations professionals need to keep up to date on what is trending within their business area, nationwide, and globally. Keeping up with different trends allows PR professionals to see how their target audiences are affected and how they react to the trends. They can use this to their advantage to reach their publics more efficiently. For news podcasts I ,recommend NPR News Now by NPR and Global News Podcast by BBC. Both of these podcasts are updated daily and are fact based with some occasional humor.
Having a creative mind is important for PR professionals. It’s how campaigns and other communication strategies are created. PR professionals should keep their mind flowing with these different podcasts. The Accidental Creative by Todd Henry is a great podcast that showcases different speakers, artists and thought leaders. In this podcast Henry points out different ways to be happy, healthy, and creative, not only at work but in life.
Find Ways to be a Better Leader
I previously attended a conference where it was noted that leadership does not only come from those with higher up positions. Leaders are found throughout the whole company. This sentiment is shared through different podcasts such as Leadership and Loyalty by Dov Baron and This Is Your Life by Michael Hyatt. Baron talks about leadership by using honesty and emotional intelligence. This provides a more insightful way to connect with those you oversee or those with whom you work closely. Hyatt’s podcast is more about helping those with fast-paced lives lead with confidence.
Keeping up with the PR industry
While it is important to stay on top of current trends, it is also important to stay on top of what is currently happening in the PR world. With so many new ways to keep track of everything it is helpful to have much of you need to know wrapped up in an episode. You can follow The Spin Sucks Podcast by Gini Dietrich and Inside PR podcasts to keep up with the PR world. Both of these podcasts follow the inner workings of the PR world and talk about current trends within it.
PR professionals are constantly writing and there is always room for improvement. While professionals usually use AP style, these podcasts can provide a bit more of a fresh narrative. Check out Writing Tips by Brian M. Taylor and Copy that Pops by Laura Peterson, M.A.E.D. for inspiration. Both of these podcasts has some humor to them so you won’t snooze on your way to the office.
With the PR world always changing, listening to podcasts is one of the easiest ways to stay in touch. They are great to listen to on your commute to work or even when you are unwinding from a long day in the office. Happy listening!
by Megan Maher
You’ve heard the phrase “Jack-of-all-trades”, but do you know exactly what it means and how it relates to public relations? Obviously it’s an awesome title to hold, but as you’ll see, obtaining it doesn’t come easy.
Jack-of-all-trades is precisely what it sounds like. Dictionary.com defines it as “a person who is adept at many different kinds of work.” The famous figure of speech dates back to the 17th century and has been used ever since.
Correlation to our industry
As PR students we are taught a lot of different skills, from writing press releases and building media kits in (name that class!) to holding press conferences in Strategic Planning and learning how to navigate our way around inDesign in Design and Layout. We are even “fortunate” enough to sit through a law class that provides us with knowledge of what you can and can’t do with digital media. This array of classes prepares us for what’s to come post graduation and sets us up for success as we transition from students to PR professionals.
In the “real world” no two days are the same––which you already know and is probably one of the characteristics that attracts you to this ever changing career. Working in the fast-paced environment means you have to stay on your toes and be able to wear many different hats to complete the tasks at hand. It’s important to be continuously learn as many skill sets as you can to standout in this highly competitive field.
Take advantage of the resources you have to familiarize yourself with programs that you’ve never used and polish the skills you already have. We’ve compiled a list of the top ten know-hows that as a PR professional you’ll want to know:
1. Writing (grammar, grammar, grammar)
2. Photography and photoshop
5. Web Design/HTML
7. Social Media
8. Event Planning
9. Public Speaking
10. Search Engine Optimization
Become proficient in many skill sets
Becoming proficient at these and remaining multifaceted will also help you better communicate with other teams and allow you to understand their jargon-filled dialect. You will never walk away from a conversation wondering what just happened again, no, no, no. Do you need to talk to the marketing team about promotional material? No problem, you know the ins and outs of design concepts. Did you just walk into a meeting to find out that you’re leading it? Don’t sweat it! Not only do you know what you’re talking about like the back of your hand, you’re also an all star public speaker. Did someone just come to you with content they need edited yesterday? It’s a good thing you’re a skilled editor. Mistakes don’t stand a chance against you.
Alas, you are the Jack-of-all-Trades. You, my friend, have mastered it all, well maybe not all, but with the skills you have you’re well on your way.
As you wear the many hats of your newly acquired skills you must never put on the hat of the “know-it-all”. Being a Jack-of-all-Trades comes with humble pride and the understanding that there is always more to learn. It takes extreme dedication and is not for the faint at heart. So take your knowledge and use it for good. Help others and watch your hard work pay off. Now go forth, conquer the day, and continue to be awesome.