What does the popularity of the ALS Ice Bucket Challenge mean for Public Relations?

by Jordan Rafferty Over the past few months we have seen it all over our Facebook newsfeeds, the Ice Bucket Challenge. Some of us are annoyed that it has been the only thing we see. Others don’t mind it because they know it is for a good cause. BUT IS IT FOR A GOOD CAUSE? …

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Coca-Cola debuts ‘social media guard’ through viral video

By Elissa Huck The problem: Social media addiction In our technology-driven world, we are connected through Twitter, Facebook, Snapchat, Instagram and more on a daily basis. Sharing photos and updates with people at the touch of a button seems convenient, but what happens when we’re more engaged with our cyber connections than our real relationships? … Continue reading Coca-Cola debuts ‘social media guard’ through viral video