Viral marketing
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What does the popularity of the ALS Ice Bucket Challenge mean for Public Relations?
by Jordan Rafferty Over the past few months we have seen it all over our Facebook newsfeeds, the Ice Bucket Challenge. Some of us are annoyed that it has been the only thing we see. Others don’t mind it because they know it is for a good cause. BUT IS IT FOR A GOOD CAUSE?… Continue reading
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Coca-Cola debuts ‘social media guard’ through viral video
By Elissa Huck The problem: Social media addiction In our technology-driven world, we are connected through Twitter, Facebook, Snapchat, Instagram and more on a daily basis. Sharing photos and updates with people at the touch of a button seems convenient, but what happens when we’re more engaged with our cyber connections than our real relationships?… Continue reading
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Viral Marketing Campaign For Next X-Men Film Begins
by Jonathan Haile Allow me to get a bit nerdy today. One of the things film studios have done brilliantly in recent years is viral marketing. Viral marketing, of course, is about letting fans and customers share your idea over the internet and social media. While your product or company is always in mind, it… Continue reading
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