Tag: #UCMIPR

• October 29, 2021

  The Importance of Hello

  

  By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to […]
• October 15, 2021

  Lights, Camera, Action: Video Conversions in 2021

  The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. […]
• March 9, 2021

  Oh, the People You’ll Meet!

  

  By: Maxlyn Wilbanks When you first think of public relations, what do you think of? When I began my degree, I thought of all the negative aspects of PR and wasn’t sure it was the right choice for me. However, as I am about to graduate from UCM, I have realized how much my perspective […]
• March 5, 2021

  TikTok and The Race to Join Emerging Social Platforms

  By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does […]
• February 9, 2021

  The Social Media Benefit in the Public Relations Industry

  

  By: Sebastian Szczurowski While it seems like social media has been around for a very long time, it has actually only been popular for barely a decade now. With the steady rise of social media over the past few years many companies have been able to strengthen their position in the marketplace by using it […]
• December 8, 2020

  Girl Scout Tweet: Political or Patterned?

  

  By: Shayna Polly The United States Senate confirmed Amy Coney Barrett, the fifth woman in history to serve on the Supreme Court, on Oct. 26, 2020. The Girl Scouts, front runner in the business of girl power, tweeted to congratulate Barrett, accompanied by a photograph of all five women who have served. The Girl Scouts […]
• October 28, 2020

  Generation Z: the “Changemaker” Generation

  By Ashleigh Horn There’s no denying that each generation is different. Baby Boomers, Generation X, Xennials, Millennials, Generation Z, I’m sure as you read each of these titles, you may have recalled your own thoughts toward each group. During a time where as many as five different generations are working together in the workplace, it’s […]
• September 2, 2020

  The 4-Step Approach All PR Professionals Must Master

  

  Written By: April Wood Several guiding principles exist in the world of public relations. One message impressed upon students by professors and mentors in the industry that I strive to carry with me at all times is the statement, “Get the right message to the right audience at the right time and on the right […]
• November 21, 2019

  Tips for Navigating the Job Market

  

  By: Sarah Arnett Searching for a job can be overwhelming, no matter what stage of your career you are in. “Where do I start? Do I have what it takes to find a good job? How can I set myself up for success? How am I supposed to find a job if I am not […]
• November 19, 2019

  Online Personal Branding for the College Professional

  

  By: Myah Duncan “Your personal brand is what people say about you when you’re not in the room.” -Jeff Bezos, CEO of Amazon    Actively branding yourself via social media can go a lot further than a resume and cover letter when it comes to getting a first internship or job. It can also keep […]