UCM Public Relations
-
Extra Extra, Read All About It: The Importance of Staying in the Now
By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading
-
TikTok and The Race to Join Emerging Social Platforms
By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does… Continue reading
-
The Social Media Benefit in the Public Relations Industry
By: Sebastian Szczurowski While it seems like social media has been around for a very long time, it has actually only been popular for barely a decade now. With the steady rise of social media over the past few years many companies have been able to strengthen their position in the marketplace by using it… Continue reading
-
Software Gives Power to Public Relations
by Jonathan Haile Some time ago, I was given a question on a test that I can’t recite, verbatim, but went something like, “How do public relations professionals convince members of the C-suite that social media is valuable?” The idea behind the question, I have to assume, is that while social media is valuable in… Continue reading