By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to …
The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. … Continue reading Lights, Camera, Action: Video Conversions in 2021
By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak, … Continue reading Returning Back to the Office
By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? The truth is – I’m still looking. But I’d love to share my thought process so far. In … Continue reading How I Used my Strategic Planning Skills to Plan Life After Undergrad
By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define … Continue reading Research is Boring, Time-Consuming and Absolutely Critical to Your Success
By: Shayna Polly The United States Senate confirmed Amy Coney Barrett, the fifth woman in history to serve on the Supreme Court, on Oct. 26, 2020. The Girl Scouts, front runner in the business of girl power, tweeted to congratulate Barrett, accompanied by a photograph of all five women who have served. The Girl Scouts … Continue reading Girl Scout Tweet: Political or Patterned?
By Brittany Green When Twitter was first launched, people were uncertain how successful it would be. Now in 2016, there are millions of users and more than 500 million tweets sent out every day. People are using Twitter to find news, share information and connect with people and businesses around the world. It has become … Continue reading Five tips for building your brand on Twitter
by Briana Piercey We live in a world that is totally saturated with social media. Being constantly connected is the new standard. If you don’t post, tweet or “snap” a video of your every move, people may just assume your life is boring. The problem is, this habit can cause people to share too much, … Continue reading Social media safety: how to protect yourself and your content
by Maria Schomer Whether it was Neil Patrick Harris running on stage in his underwear or John Travolta becoming the latest internet meme with the awkward kiss on Scarlett Johansson’s cheek, Sunday’s Academy Awards proved to, once again, be a big day for Hollywood. The Oscars celebrated its 87th year with Birdman winning Best Picture, … Continue reading #Oscars2015: And the award goes to…
By Jonathan Haile It might trouble the Innovative PR specialists (at least one in particular, I can imagine) to know that I had never heard of Kate Spade New York until yesterday. After all, I have no use for or pay any attention to ladies handbags or jewelry. That said, I appreciate a good integrated … Continue reading Let Kate Spade show you an integrated campaign
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