The Importance of Hello

By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to …

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The journey begins: Five tips for making the most of your internship

By Blake Hedberg You have done all the necessary research, crafted an excellent cover letter, branded yourself with an excellent resume and survived the strenuous interview process. The company you hope to work for finally gives you that long-awaited phone call – you have landed your first internship. However, this is no time to relax. … Continue reading The journey begins: Five tips for making the most of your internship

Get the most out of Instagram: tips for business and personal use

By Jamie Jackson I love Instagram. I really do. It’s fun to post pictures and to get a sneak peek into strangers’ lives (why is this not a weird statement anymore?). Instagram is a popular social media outlet for personal use, however, it is also becoming popular among companies for branding and marketing. Here are … Continue reading Get the most out of Instagram: tips for business and personal use

The Fine Brothers fiasco: Three lessons in crisis management

By Molly Olten Fine Brothers Entertainment, a popular YouTube channel, recently launched into crisis mode. The creators, known for popular videos such as Elders React to Dubstep and Kids React to Old Computers, announced plans to allow other video makers to “franchise” the brothers’ video formula. These plans also include trademarking the word “react.” This is … Continue reading The Fine Brothers fiasco: Three lessons in crisis management