The key to unlocking success in PR

Written by Gracie Ratterree What’s something that almost everyone experiences, but no one ever feels like they can ever prepare early enough for? Competition. The public relations industry is an ever-growing, changing, and competitive industry. Mastering the ability to build social skills, comprehend industry used vocabulary, learn concise communication practices, and find your voice, will …

Continue reading The key to unlocking success in PR

Research is Boring, Time-Consuming and Absolutely Critical to Your Success

By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define … Continue reading Research is Boring, Time-Consuming and Absolutely Critical to Your Success