#StudentBlog
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The Importance of Hello
By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to… Continue reading
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The Social Media Benefit in the Public Relations Industry
By: Sebastian Szczurowski While it seems like social media has been around for a very long time, it has actually only been popular for barely a decade now. With the steady rise of social media over the past few years many companies have been able to strengthen their position in the marketplace by using it… Continue reading
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How COVID-19 is Causing Event Planning Evolution
By: April Wood I hate to begin a blog post by talking about how COVID-19 has changed the communication industry, but to write a blog about “normal times” feels disingenuous. Public relations and other communication departments are rapidly adapting to communicating at a time of uncertainty and illness. A particularly challenging aspect of public relations… Continue reading
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Getting the Most Out of Hashtags
By: Armani Shumpert Hashtags are important for success in supporting social media content. Appearing as a keyword or phrase with no spaces with the # (pound) symbol at the front of it, the hashtag is a way to make material easy to find, at least when used correctly. Hashtags have been widely used on Twitter,… Continue reading
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The 4-Step Approach All PR Professionals Must Master
Written By: April Wood Several guiding principles exist in the world of public relations. One message impressed upon students by professors and mentors in the industry that I strive to carry with me at all times is the statement, “Get the right message to the right audience at the right time and on the right… Continue reading
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