The Secret to Success in the Music Industry: Public Relations

Written by Mallory Griffin Do you ever wonder how your favorite music artist went from just a “somebody” to an international star and everyone knew their name? Well, I’m sure your first guess would be their talent and of course, that is a major factor. However, their story had to start somewhere and what better …

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How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)?  The truth is – I’m still looking. But I’d love to share my thought process so far. In … Continue reading How I Used my Strategic Planning Skills to Plan Life After Undergrad

Research is Boring, Time-Consuming and Absolutely Critical to Your Success

By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define … Continue reading Research is Boring, Time-Consuming and Absolutely Critical to Your Success