strategy – Innovative PR

February 12, 2016

Put your pies in the window! A guide to inbound marketing

By Hank Kellerman You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins… Continue reading

Advertising, Content Marketing, PR Tips, Professional Development, Public Relations

advertising, buyer persona, content, inbound marketing, keywords, marketing, seo, strategy

October 29, 2015

What Halloween can teach us about PR

By Jenna Chwascinski As I was growing up, Halloween was one of the most exciting times of the year. Countless hours were spent planning the perfect costume and deciding which neighborhoods would yield the best haul. You had to talk it all over with your closest friends, and costume approval was a necessity. Then convincing… Continue reading

Engaged Learning, Public Relations

fun, halloween, holiday, public relations, strategy

April 17, 2015

Maintaining Creativity for PR

by Maria Schomer Maintaining creativity can be difficult and most people tend to believe they are not creative. This is not true. Everyone has a little creative nature to them. Kirk Hallahan of Colorado State University suggests that creativity is not passed down through genes; rather, people learn how to think creatively. As an Innovative… Continue reading

PR Tips

Creativity, public relations, social media, strategy, work