Starbucks Gets Roasted

by Nikki McClaran If you got your iced caramel macchiato at Starbucks last week, you probably found “Race Together” written on your cup. No, this was not a challenge to initiate a store-wide coffee drinking competition, but Starbucks’ attempt at a social awareness campaign about racial inequality. The idea: Initiate conversation about diversity through your …

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Attraction and retention: Starbucks’ win-win plan to send its employees to college

by Amanda Plachte I would like a vanilla latte, a blueberry scone and a job application, please. This fall Starbucks will give its employees the opportunity of a lifetime with a generous tuition assistance program: the College Achievement Plan. The Seattle-based coffee company believes that supporting its employees’ ambitions is the best investment it can … Continue reading Attraction and retention: Starbucks’ win-win plan to send its employees to college