By Jonathan Haile Vine is one of the coolest mobile apps out there. Developed by Twitter and now available for Android users, Vine gives people the power to do make amazing videos that last just six seconds. (RED), a company dedicated to raising AIDS awareness and the eradication of the disease, has partnered with the …
by Jonathan Haile Perhaps the most idealistic take on social media would be its ability to make the world a better place by connecting those who normally wouldn’t be connected. What the Coca-Cola Company has done in India and Pakistan isn’t exactly social media, but they have utilized technology to connect people in a very … Continue reading Coke Unites India and Pakistan
by Jonathan Haile It’s almost hard to imagine a major American company in 2013 that doesn’t utilize Facebook, Twitter or Youtube, yet you really don’t have to look very far. You won’t find Apple on any of those channels (so if you’ve become a fan of Apple on Facebook, it’s an unofficial fan page). In … Continue reading Apple Survives Without Social Media
by Ashley Dolan From the beginning of Innovative PR’s work with Christian Campus House (CCH), I could tell the project was going to be different from any our agency coordinated. CCH brought the initiative called Something to Eat to the University of Central Missouri (UCM) campus last year. This project is a hands-on food packaging … Continue reading The power of PR in giving back
by Kellyn Baysinger Since the beginning of social media, it has long been debated how useful the channel of communication is for businesses. When creating messages, businesses often craft them to reach a specific audience. Posting these messages and hoping they reach these potential people is no longer enough. Knowing the specific outcomes behind social … Continue reading Is Adobe Social the answer to social media measurement?