(RED) and Mashable Raise AIDS Awareness with Vine

By Jonathan Haile Vine is one of the coolest mobile apps out there. Developed by Twitter and now available for Android users, Vine gives people the power to do make amazing videos that last just six seconds. (RED), a company dedicated to raising AIDS awareness and the eradication of the disease, has partnered with the …

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Is Adobe Social the answer to social media measurement?

by Kellyn Baysinger Since the beginning of social media, it has long been debated how useful the channel of communication is for businesses. When creating messages, businesses often craft them to reach a specific audience. Posting these messages and hoping they reach these potential people is no longer enough. Knowing the specific outcomes behind social … Continue reading Is Adobe Social the answer to social media measurement?