The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. …
Continue reading Lights, Camera, Action: Video Conversions in 2021
By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak, … Continue reading Returning Back to the Office
By: Diana Eads There are many reasons why a public relations career might appeal to adult learners. Some people may wonder what an adult learner is. An adult learner describes anyone who is not a student in the traditional sense. It could be someone who has decided to go back to school after being out … Continue reading Reasons Why PR Might Appeal to Adult Learners
By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? The truth is – I’m still looking. But I’d love to share my thought process so far. In … Continue reading How I Used my Strategic Planning Skills to Plan Life After Undergrad
By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does … Continue reading TikTok and The Race to Join Emerging Social Platforms
By Ashleigh Horn There’s no denying that each generation is different. Baby Boomers, Generation X, Xennials, Millennials, Generation Z, I’m sure as you read each of these titles, you may have recalled your own thoughts toward each group. During a time where as many as five different generations are working together in the workplace, it’s … Continue reading Generation Z: the “Changemaker” Generation
By: Sarah Arnett When I entered college, I did not know what I wanted to major in. While I knew I wanted to make a difference, I continued to explore and research, eventually landing in Dr. Tricia Hansen-Horn’s office to discuss public relations. However, I was unsure how public relations made a difference in the … Continue reading Five PR Tools to Make a Difference
By Brittany Green When Twitter was first launched, people were uncertain how successful it would be. Now in 2016, there are millions of users and more than 500 million tweets sent out every day. People are using Twitter to find news, share information and connect with people and businesses around the world. It has become … Continue reading Five tips for building your brand on Twitter
By Jamie Jackson I love Instagram. I really do. It’s fun to post pictures and to get a sneak peek into strangers’ lives (why is this not a weird statement anymore?). Instagram is a popular social media outlet for personal use, however, it is also becoming popular among companies for branding and marketing. Here are … Continue reading Get the most out of Instagram: tips for business and personal use
By Kristina Keeling Trends in social media come and go, and the big trend right now is live streaming. So how are we, as PR professionals, supposed to know if we should jump on the bandwagon or let it run its course? This week, we take a closer look at the live streaming trend to … Continue reading Jumping on the live streaming bandwagon
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