Written by Grace Kennedy If the news escaped you, Taylor Swift has released her newest album, “Midnights.” As a “Swiftie,” I cannot be impartial about my love of blondie’s latest album. However, I CAN analyze a piece of next-level PR work that has surrounded “Midnights’” release. I have not been the first to praise Swift’s …
Written by Bridget Beach As the old adage goes, “There’s no such thing as bad publicity.” This phrase implies that being talked about, regardless of the context, cannot be a bad thing, because, hey, at least people are paying attention. Whether or not publicity can be bad depends a lot on who you are and … Continue reading Is there such a thing as bad publicity?
Written by Lindsey Gillespie As everyone knows, not every college experience is the same. All my life, I have dreamt of moving away from the beautiful state of Missouri because something deep inside me always knew there was something better out there. That dream came to fruition in May of 2021. As a junior in … Continue reading Earning her tassel, while working at the castle!
Written by Grace Kennedy If you have a TikTok account, then you have likely seen disparities in video quality and production value as you swipe from one video to the next. Creator Britney Broski posts from her toilet on an iPhone, while Disney puts out beautifully shot masterpieces. Despite low production quality, Broski has seen … Continue reading Perceived authenticity and your blurry iPhone 8
Written by Megan White Do you follow your favorite celebrities online? If you do, I’m sure you get very excited when they post something, right? What if I told you that it’s not common for mainstream celebrities to post their own content? Sorry to crush your dreams, but it’s a lot less personal than we … Continue reading Why PR professionals should think like a celebrity￼
Written by Megan White It’s common how often we hear that social media is ruining us. We’ve been told that’s its ruining our minds, perceptions of one another, and our overall selves. But what if I told you we may simply not be utilizing it properly? Let’s talk about it. Lush Cosmetics is a brand … Continue reading Social media isn’t as bad as you think…
By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to … Continue reading The Importance of Hello
The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. … Continue reading Lights, Camera, Action: Video Conversions in 2021
By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak, … Continue reading Returning Back to the Office
By: Diana Eads There are many reasons why a public relations career might appeal to adult learners. Some people may wonder what an adult learner is. An adult learner describes anyone who is not a student in the traditional sense. It could be someone who has decided to go back to school after being out … Continue reading Reasons Why PR Might Appeal to Adult Learners