Trending now: Companies get personal

by Kristina Keeling My fellow Innovative PR specialist, Nikki McClaran, shared a rather humorous email with me from a small company called Carved, known for making unique cellphone cases. In the email, Carved asked what it could do or say to get Nikki to purchase an item she had left in her cart. It included …

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Is Adobe Social the answer to social media measurement?

by Kellyn Baysinger Since the beginning of social media, it has long been debated how useful the channel of communication is for businesses. When creating messages, businesses often craft them to reach a specific audience. Posting these messages and hoping they reach these potential people is no longer enough. Knowing the specific outcomes behind social … Continue reading Is Adobe Social the answer to social media measurement?