Do it #LikeAGirl: How Always is leading the way

by Amanda Plachte Jerry Seinfeld said it. Ham Porter said it. Even Jem from “To Kill a Mockingbird” said it. The phrase “like a girl” has been used with negative connotations for years and Procter & Gamble’s Always wants to change that. Adweek author Roo Ciambrello writes in her article about the feminine products brand conducting a …

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