Tag: #PublicRelations

• October 29, 2021

  The Importance of Hello

  

  By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to […]
• October 15, 2021

  Lights, Camera, Action: Video Conversions in 2021

  The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. […]
• October 28, 2020

  Generation Z: the “Changemaker” Generation

  By Ashleigh Horn There’s no denying that each generation is different. Baby Boomers, Generation X, Xennials, Millennials, Generation Z, I’m sure as you read each of these titles, you may have recalled your own thoughts toward each group. During a time where as many as five different generations are working together in the workplace, it’s […]
• January 27, 2020

  5 Ways PR Blogs help Professionals Stay on Trend

  

  By Shelby Bueneman   Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen […]
• November 19, 2019

  Online Personal Branding for the College Professional

  

  By: Myah Duncan “Your personal brand is what people say about you when you’re not in the room.” -Jeff Bezos, CEO of Amazon    Actively branding yourself via social media can go a lot further than a resume and cover letter when it comes to getting a first internship or job. It can also keep […]
• November 18, 2019

  4 Ways Influencers are Beneficial to PR Professionals

  

  By: Shelby Bueneman This summer I was fortunate enough to get an inside look into the life of a blogging influencer. Getting a behind-the-scenes look into how the blog runs, different events that the blogger is invited to, and the creation of pieces after event attendance was eye opening. Influencers are on the rise and […]
• October 16, 2019

  Networking: The Gift that Keeps on Giving

  

  By: Sydney Halas   In college, time seems to fly quickly. One moment you are moving into a dormitory room for the first time, and the next, you are a senior, hopefully, well-prepared to embark on your professional career.  Like many students, I was lost as a freshman. I entered school with an undecided major and […]
• September 13, 2019

  Thinking Analytically in a Creative PR World

  

  By: Emma Honn We have all heard it before: to be a public relations professional, you have to be a creative storyteller, think outside of the box and be quick on your feet. There’s still not much talk about being analytical. As technology develops and our means of communication becomes more sophisticated, PR professionals must […]