by Maria Schomer
“What do you do?” It’s usually the first question I get asked when I tell people I am a public relations major. My friends, who know little about PR, assume that I take the easiest classes and all I learn is the structure of a press release and how to manipulate the public. My family, however, believes public relations takes a lot of skill and that I know how to speak in front of a large crowd without getting nervous.
So what do public relations majors actually learn? Social media? Event planning? Sure, we cover that (among other things). But what people and other students don’t realize is the amount of time and hard work we dedicate to being a public relations major.
Thinking back to the simpler, less stressful days of my freshman year I realized how my understanding of different aspects of public relations has changed.
AP writing can consume you
When you think about public relations, do you think about writing? I didn’t. What about writing in a different way than standard English composition? I really didn’t consider that either. The Associated Press (AP) is a style of writing that is used by all public relations professionals. It’s not quite like learning another language but you do have to learn different ways to punctuate sentences, whether or not a word needs to be capitalized, correct use of titles and a whole lot more. Fortunately, we do have a reference book, or survival guide of sorts that we can use to help: the AP Style Guide.
How hard can social media be?
You use it everyday, sometimes multiple times. Social media is easy to understand, right? Take Facebook: you just log in and update people about what is happening in your life. How hard is that?
In reality, as public relations majors, it’s much more complex. You have to grasp the latest social media platforms and trends. You must have an understanding of where different publics generally traffic social media platforms and why. You may think that Instagram, Facebook and Twitter are what companies mostly use to share news with followers, and you’re not wrong. However, social media is much more than a weekly status update, it can help build relationships between a company and its publics. Creating a dialogue like this helps build costumer loyalty and provides valuable feedback.
To put the importance of social media into perceptive, Lucas Miller, a PR specialist at Fusion 360, believes you have to show the return-on-investment while working with social media for an industry. This is because, although social media continues to grow every day, companies are still skeptical about the effects social media can have on their publics.
It’s a networking world
Getting to know others in the public relations field can be a valuable learning experience. There is no better time to network with a professional than when you are in college. Professionals are often willing to help a college student out because they know what it’s like being a student with little to no experience. Additionally, most professionals are willing to be a contact if you ever have any questions or want them to look over your résumé.
But how do you network when you’re still in college? There are several options that a college student can use to network. They can join their campus chapter of Public Relations Student Society of America (PRSSA). Also, Public Relations Society of America (PRSA) is a national organization that hosts networking and workshop events for professionals and students alike. Students often don’t realize that networking can help further their career and the more they attend networking events the better their connections will be.
Is Public Relations the easiest major out there? No. But can it be the most rewarding? Absolutely.
By Breann Roettering
Resources surround public relations students at the University of Central Missouri (UCM) everyday. I encourage the students to open their eyes and take advantage of these resources to help prepare them for their career in the future.
The PR Department has wonderful faculty who share their knowledge with the students every day inside and outside of the classroom. Get to know your professors here at UCM. Our faculty members are experienced in a wide range of Public Relations, ranging from nonprofit organizations to agency work and design.
Public Relations students have the opportunity to be involved in UCM’s Chapter of the Public Relations Student Society of America. PRSSA conducts a number of events annually to benefit students, and to help them start making professional connections. If you haven’t checked out UCM PRSSA, I encourage you to do so. Each year the organization hosts PR Pro Day, an AP Style Workshop and a personal branding workshop that covers social media. PRSSA also gives you an opportunity to meet your peers and network at events in Kansas City such as The KC PR Summit, as well as social event in Warrensburg.
Get to know your classmates
I have already mentioned it briefly, but it is very important to get to know other students in the program. A great place to start making those connections is in the classroom. Your fellow classmates are also going to graduate and become professionals someday. Get to know them and build those connections now. They may become a great source for you in the future and will be people to collaborate with and get advice from when you start your career.
The final networking tool students have at UCM is Innovative Public Relations (IPR.) IPR is a student PR firm housed in University Relations. Every PR student is encouraged to apply for IPR. There is an application and interview process, but do not let that scare you away. Working for IPR will help you gain experience in an agency setting and also is a great place to start networking. You will get the opportunity to work alongside the University Relations staff and gain experience working for real-life clients.
At UCM, students can begin networking right away. It will benefit you to get to know your professors, fellow students and administrators. After you graduate you will already have experience working in a professional environment. Start networking on campus and build a name for yourself now. Those connections may open a door for you to that dream job you are seeking. It will also help you build your confidence as you enter the job market because you will already have experience in networking yourself.
by Katie Johnson
It is hard to believe the fall semester is in full swing, especially for the Public Relations Student Society Association (PRSSA). What better way to mingle with other people who are in the same major, but have interests in different areas of the field, while having a slice of pizza? PRSSA decided to kick off the semester on the right foot by having its annual social at Fitter’s in downtown Warrensburg.
This was a great way for prospective public relations students to become acquainted with the program as well as welcome back public relations students already in the program. Not only was this an opportunity for students to socialize, but a chance to meet the instructors and get to know the PRSSA executive board.
President Sadie Hicks informed everyone that the general body meetings will be held every other Tuesday at 3:30 p.m. in Wood 205. Everyone was given a copy of the schedule so they’ll know of any special events that may be held during meetings.
Sadie also talked about the benefits to becoming a dues paying member. Dues paying members receive additional benefits such as having the opportunity to attend a tour of a public relation firm, attend AP style workshops, resume building workshops, and much more. It is a $60 fee to be able to participate in these extra activities.
The rest of the team
Along with Sadie, the rest of the executive board was introduced along with a giving little description about what they do. We got to meet Vice President Brooklyn Lutz, Secretary Jillian Berger, Treasure Katelyn Doyle, promotions chair Jeremy Noble, philanthropy chair Shelby Wells, historian De-Ann Warren, Intern and Career chair Cole Braun, fundraising chair Maria Schomer, and social media chair James Riddle.
Importance of internships
After brief introductions from the executive board, the internships and careers coordinator, Cole Braun, elaborated on his position. As many of the attendees at the social were majoring in public relations, which requires an internship before graduation, it was very helpful to know there is a specific position to assist students in what can be a very difficult search. Cole talked about how he would keep members informed about internships that would be available, how to look for an internship, and any other questions that people may have regarding the process.
It was a great turn out with a lot of beneficial information regarding the upcoming year. This was a great chance to hear about how each person can become more involved with public relations and the benefits of doing so.