The importance of product placements in television

by Kristina Keeling Product placement in television has become more important to marketers because of the way people are watching television. Viewers are able to skip over commercials and enjoy shows without any interruptions. Product placement advertises to consumers subliminally, if done correctly. However, marketers are becoming more aggressive with product placement promotions to reach …

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“It’s Not An ‘S’. On My World It Means Product Placement.”

by Jonathan Haile Unless you live under a rock, you know that last month Warner Brothers and DC Comics re-energized Superman on the silver screen with the release of Man Of Steel. So far the film has garnered over $500 million worldwide, and in a summer of mega box office failures, Superman is still flying … Continue reading “It’s Not An ‘S’. On My World It Means Product Placement.”