Pokémon (Don’t) Go: Four communication lessons to be learned from Niantic

By Molly Olten How does one of the biggest game releases in the history of mobile downloads become a passing fad in a matter of two months? Pokémon Go, a free, augmented reality game, based on the ‘90s kid show, Pokémon, hit app stores in America on July 6, 2016. The release went far from …

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