What does the popularity of the ALS Ice Bucket Challenge mean for Public Relations?

by Jordan Rafferty Over the past few months we have seen it all over our Facebook newsfeeds, the Ice Bucket Challenge. Some of us are annoyed that it has been the only thing we see. Others don’t mind it because they know it is for a good cause. BUT IS IT FOR A GOOD CAUSE? …

Advertisement

Continue reading What does the popularity of the ALS Ice Bucket Challenge mean for Public Relations?

Thinking outside of the box with Box.org: Curbing the competition or nice guys finishing last?

by Amanda Plachte Box, a competitive cloud storage company that believes those committed to doing good should have the best tools available to them, has not seen much profit since it was founded in 2005, nor does it expect to do so in the foreseeable future. In the last fiscal year, which ended January 31, … Continue reading Thinking outside of the box with Box.org: Curbing the competition or nice guys finishing last?