by Stephanie Harvey During the holiday season an estimated 40 percent of shoppers use social media to plan out their shopping. Despite people being busier during the holidays, consumer interaction rates increase by about 46 percent on the most popular social media sites. Facebook is expected to be “the channel of choice” for the holidays, as… Continue reading
By Jonathan Haile It might trouble the Innovative PR specialists (at least one in particular, I can imagine) to know that I had never heard of Kate Spade New York until yesterday. After all, I have no use for or pay any attention to ladies handbags or jewelry. That said, I appreciate a good integrated… Continue reading
by Erin Robinson Millennials. We have all heard the term, but do we understand its meaning and importance? Before exploring the challenges of marketing to millennials and some helpful ways to overcome them, let’s take a look at who millennials are and why marketing to this generation is so vital to the success of companies… Continue reading
by Jonathan Haile Creating a logo is an important, dare I say, sacred part of the branding process. A logo should be recognizable, but should encompass a brand’s identity, values and in many cases, its history. As Major League Soccer prepares for its 20th season, the newly unveiled logo is a different take on what… Continue reading
by Amanda Plachte A large part of what we do in the public relations industry is all about opportunity; keeping up with current news and trends, finding ways to get an organization in the press and creating positive publicity. So what about newsjacking? After the unforgettable and surprisingly successful engagement following Oreo’s Superbowl tweet, everyone… Continue reading
By Jeremy Noble Brands are getting creative with their uses of the social app, Snapchat. Most people think about sending clever photos when they think Snapchat, but companies are hopping on the Snapchat bandwagon for a different reason. The app allows users to take photos and record videos, then add text and drawings to their… Continue reading
by Jonathan Haile There aren’t a ton of people who have $1,500 to drop on Google Glass. No matter how steep price, it’s going to be strange seeing people walk around with it on. Equally as strange as it looks, hearing someone say, “Ok Glass, record a video”, is going to be an adjustment for… Continue reading
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