Tagged: LinkedIn

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper

Being a Part of the Table 

We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media every day can set yourself a spot at the table.  Plus, if you know about what’s going on in the world, you can start up a conversation about almost anything. 

How to Get Started

There are so many amazing websites that will send the news to your email every morning. It doesn’t take any time at all to be up to date with what’s happening around you. All you do is enter in your address and the top stories for each day will be sent straight to you. Some beneficial websites include:

  1. theSkimm
  2. Need2Know
  3. The Daily Beast Cheat Sheet
  4. LinkedIn Pulse

Why It’s Important

The news is important for a number of reasons within society. Not only does it inform the public about events, but it connects everyone together. Plus, if you’re interested in Public Relations, the news should already be of importance to you. Continuing on, the media can be broken down locally, nationally, and internationally

  • Local: News from a local area helps advise people about activities that may have an impact on the community. Decisions can be determined and people can be brought together
  • National: When news becomes more of interest, it will have a broader perspective. This can become tricky because of the differing time zones. However, it can be of value to know the situations of other cities and towns
  • International: When it comes to the global economy, news from other countries becomes vastly important. It gives us a sense of other perspectives and lifestyles/cultural differences


As a Public Relations major, my professors would always tell the class, you never want to be the last to know about anything. If you’re not up to date about what’s happening around you, you probably need to find a new job or area of interest. If you ever want to lock in a seat at the C-Suite Table, you’ll need to define your role, show your ability to think strategically, elevate your game, and act like you belong there. All of these can be achieved by reading the news every single day and knowing what’s happening around you.





New to LinkedIn, Entrepreneur Barbie

by Ana Guzman


Growing up, I was expected to wear dresses instead of jeans, play with dolls instead of playing sports, learn to cook and do household chores and most importantly always act like a lady.  My grandmother used to always say, “Leave the business work to men,” and I promised my children or nieces would never ever hear such a thing. Long story short, I was beyond excited to see that Mattel had launched its very own Entrepreneur Barbie.

Entrepreneur Barbie

Mattel partnered with Girls Who Code, Rent the Runway and One Kings Lane to create Entrepreneur Barbie. She wears a pink fitted dress and carries a tiny tablet and smartphone. Her hair is pulled back into a ponytail making her look cute and sophisticated. According to Mashable, this doll was created in hopes of inspiring young girls to dream bigger.

Over the years, Barbie has held many career titles including doctor, astronaut and was even a president in 1992. Mattel is promoting Entrepreneur Barbie with #Unapologetic and the tagline “If you can dream it, you can be it”. Although the hashtag is seen in many unrelated posts, the feedback sounds positive and women seem to love the idea of educating young girls to dream big and reach their goals.

Connect with Entrepreneur Barbie on LinkedIn

Entrepreneur Barbie even has a pink resume and her very own LinkedIn account with more than 3,800 followers. Her linkedIn account says, “My new business is ‘Dream Incubator’ where I act as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them. Our company tagline is ‘If You Can Dream It, You Can Be It!’” It also explains that her true calling is to encourage girls to dream big and have no limitations on their ambitions.

The message portrayed by Barbie is positive and strong. It is great to see how toys have evolved and Barbie is a perfect example of this. What do you think about Entrepreneur Barbie? Do you think it will affect the way girls view toys? Tell us your opinion. Like us on Facebook and follow us on Twitter.

Image via Mashable

Let the Job Hunt Begin

By Breann Roettering

It is about that time of year when students are graduating from college and are ready to start the next chapter in their life. That next chapter could be anything from graduate school to starting a career. This is also the time of year when students start searching for internships to get work experience.

Market Yourself

Marketing yourself is very important when applying for any position. You need to stand out compared to your competition and the first step in doing so is building your resume. Make sure you have a professional resume that highlights your strengths as future employee.
LinkedIn Logo
The next step is creating a LinkedIn account. If you do not have an account yet, create one. Do not wait. On LinkedIn you can post your qualifications, make connections and apply for your dream jobs. This is a great resource to start with when entering the job market. Let this be your professional social media account and send all of your future employers to your profile. This is a source for them to get another view of who you are and to see other qualities you can bring to the table. To make your profile stand out I would suggest having your past employers and instructors endorse you skill sets. I would also suggest asking them to write recommendations for you passed on their experience working with you.

The Search

The Internet is a great place to start the job search. Students and professionals find Indeed.com and Snagajob.com to be helpful. These sites allow you to search for your field of choice and pick the location. As you start searching for a public relations job you may find that you do not get the results you were hoping for. Get creative and widen your search terms from PR to marketing, social media coordinator or communications. You will meet the requirements for several of these positions with a PR degree and from my own experience this has lead me to more job opportunities.

The Internet is not the only place to search for jobs though. Do not let this be the only place you search and market yourself. Build your connections through other sources and get creative. Here are 10 Unconventional and Creative Ways to Find a PR Job:

1. Contact everyone you know.
2. Edit your LinkedIn profile.
3. Edit all your social media profiles.
4. Create a landing page.
5. Run social ads.
6. Run Google Adwords.
7. Create Twitter list.
8. Subscribe to blogs.
9. Read and respond to HARO queries.
10.  Ramp up your content.

Leave your mark

My last piece of advice is to shine at everything you do. Make sure you show dedication and a positive attitude at every job you have, even during your college career. Be willing to take on a challenge and work hard to achieve it the ending goal. At times you will fail and know it is okay, but you have to get back up and work ten times harder to not make the same mistake again. Do not burn bridges. Leave your current place of employment or school positively because you never know when you may need a reference from a past employer or professor.

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