IPR
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Lights, Camera, Action: Video Conversions in 2021
The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading
Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm -
How I Used my Strategic Planning Skills to Plan Life After Undergrad
By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? The truth is – I’m still looking. But I’d love to share my thought process so far. In… Continue reading
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Getting the Most Out of Hashtags
By: Armani Shumpert Hashtags are important for success in supporting social media content. Appearing as a keyword or phrase with no spaces with the # (pound) symbol at the front of it, the hashtag is a way to make material easy to find, at least when used correctly. Hashtags have been widely used on Twitter,… Continue reading
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Generation Z: the “Changemaker” Generation
By Ashleigh Horn There’s no denying that each generation is different. Baby Boomers, Generation X, Xennials, Millennials, Generation Z, I’m sure as you read each of these titles, you may have recalled your own thoughts toward each group. During a time where as many as five different generations are working together in the workplace, it’s… Continue reading
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The 4-Step Approach All PR Professionals Must Master
Written By: April Wood Several guiding principles exist in the world of public relations. One message impressed upon students by professors and mentors in the industry that I strive to carry with me at all times is the statement, “Get the right message to the right audience at the right time and on the right… Continue reading
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IPR specialists learn that: Together, We’re Stronger
by Nikki Carpenter For public relations students like myself, there is not an experience quite like Innovative Public Relations. To be honest, I did not know what I was getting into when I joined IPR. I had no idea what projects I would be assigned to, who would be on my team, and the skills… Continue reading