facebook

October 29, 2021

The Importance of Hello

By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to… Continue reading

Engaged Learning

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, branding, content, crisis communication, facebook, innovative pr, innovative public relations, networking, pr, PR students, public relations, social media, student pr, student pr firm, tips, twitter
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
September 24, 2015

Social media safety: how to protect yourself and your content

by Briana Piercey We live in a world that is totally saturated with social media. Being constantly connected is the new standard. If you don’t post, tweet or “snap” a video of your every move, people may just assume your life is boring. The problem is, this habit can cause people to share too much,… Continue reading

Engaged Learning, Social Media

content, etiquette, facebook, instagram, pr, privacy, safety, social media, twitter
January 16, 2015

Facebook has a new feature: AMBER Alerts

by Maria Schomer AMBER Alert is not a term most people like to hear, but a term we all know well. The AMBER Alert was created in 1996 when Dallas broadcasters partnered with local police to create a warning system that notified the public about missing children. Since its inception, the system has helped in… Continue reading

Social Media, Technology

Amber Alerts, facebook, social media
November 12, 2014

Facebook and Apple Offer Paid Procedure Intending to Empower Women

by Jordan Rafferty Facebook and Apple are two leading competitors in their industries, always staying one step ahead of the game. Apple recently released a new iPhone and iPad, while Facebook has surpassed 1.35 billion active users. Both share a competitive nature, so it’s no surprise when they both make the same announcement, creating quite… Continue reading

Crisis Communication, PR Tips, Public Relations

Apple, backlash, crisis communication, facebook, hyperstimulation, RACE model, research, women
June 24, 2014

Facebook defends its algorithm change

by Ana Guzman Have you noticed that it’s less people are seeing posts from your Facebook page? Over time, Facebook has applied algorithmic changes to its news feed, drastically changing the content your fans see. This algorithm was designed to create a news feed specifically targeted to you, making it the perfect “personalized digital newspaper”… Continue reading

Advertising, Content Marketing, Public Relations, Social Media

algorithm, content, criticism, facebook, organic, paid, pay-for-play, reach
May 19, 2014

You asked for it: Has Facebook become a dating service?

by Amanda Plachte Although rumor has it that Facebook has seen a decline in user activity, the social network is doing just fine. In fact, according to Statistic Brain, the company has more than 1.3 billion monthly active users; it’s a pretty big sea and it is plentiful with fish. Once upon a time, just… Continue reading

Engaged Learning, Social Media

facebook, online dating, social media monitoring
April 11, 2014

Plunge for Landon

by Katie Johnson Who would you challenge to jump into a freezing body of water in order to donate money to help a child with a rare form of cancer? Not many people find this a challenging question due to the alarming amount of videos posted on Facebook. The campaign “Plunge for Landon” is spreading… Continue reading

Social Media

challenge, facebook, Landon Shaw, plunge for Landon, take the plunge, water
February 27, 2014

Coca-Cola debuts ‘social media guard’ through viral video

By Elissa Huck The problem: Social media addiction In our technology-driven world, we are connected through Twitter, Facebook, Snapchat, Instagram and more on a daily basis. Sharing photos and updates with people at the touch of a button seems convenient, but what happens when we’re more engaged with our cyber connections than our real relationships?… Continue reading

Advertising, Social Media

Coca-Cola, facebook, instagram, selfies, social media, social media guard, twitter, Viral marketing
February 25, 2014

Does Facebook’s acquisition of WhatsApp make sense?

by Jonathan Haile Have you ever heard of the mobile messaging service WhatsApp? I hadn’t until last week. The app, which sounds like a Budweiser commercial from 1999, made headlines when Facebook purchased it for $19 billion. I’m no corporate appraiser, but that seems like a lot of money to spend, considering Facebook also purchased… Continue reading

Social Media

facebook, mobile messaging, purchase, social media, WhatsApp