Tagged: facebook

The Importance of Hello

By: Rachel Schultz

“A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author

I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to talk to Drew. I learned that he graduated from the same program I am currently enrolled in, and became a two time All-American in track and field, all while raising two kids.

A year passed and the regular drop-by visits continued. I was always eager to say “hello” and be the first to greet Drew. As fellow public relation enthusiasts, this gave us the chance to network. Yes, even at a track practice.
Before we knew it, my junior year of college finally arrived. Public relations students at the University of Central Missouri are required to complete at least one internship before graduation. Drew was already familiar with this process. One of our typical chats resulted in me landing an interview for an internship the very next morning. This was perfect timing and Drew opening the door for me was all because I was the athlete who always greeted him with a hello.
Throughout my internship, I expanded my knowledge in many different areas. Specifically, the art of communication & networking (two areas where Drew truly excels). By attending large events and maintaining open conversations in the office, I have yet to regret a hello. The joy I find in greeting others is priceless and the benefits are endless. The biggest lesson I have learned throughout my coursework and experiences is to never be afraid to speak to anyone. There is a surprising power in hello.
The purpose of this blog is to showcase the importance of the word hello. As communication and business professionals, we should all be eager to greet others, strangers or friends. Hello serves as a greeting, not a conversation. Yes, it may lead to a conversation but what exactly is the harm in that?

Somehow it has become socially okay to ignore others when passing by. It seems we are now in an age where people would rather avoid eye contact, just because they may have to speak to someone…why?
There appears to be a major disconnect in thinking that simple things are unimportant things.

There are endless opportunities in this world and by simply being personable to others, it could truly open doors for you. Sure, we all get anxious sometimes. Sure, we all aren’t a “people person.” Sure, our mothers told us not to talk to strangers. However, didn’t our mothers also encourage us to step out of our comfort zones?

This simple word is not an overused and unimportant gesture. It is an often underappreciated greeting. Hello is a sign of respect. A sign of being friendly. A sign that you acknowledge someone’s existence.

If I told you saying “hello” could earn you your first dream job, would you do it?

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.


Why such a shift to video?
So what’s so great about video content? Well, the reasoning has to do with its ability to captivate an audience on two playing fields. Where text only has the ability to capture our attention via visuals and is forced to rely heavily on punctuation, word choice and visual cues to convey a message, video has the ability to appeal both visually and auditorily. Although adding sound and movement may seem like a minor shift, according to Medium, an average viewer is able to remember 95% of a message when it is watched, whereas only 10% when read. This huge margin of retention rate plays a significant role in this shift to video, but it isn’t the only reason.
According to a study shared on Wyzowl, the average attention span of an individual has significantly dropped. What was once 15 seconds has now dwindled down to a measly 8.25. Dwindling attention spans have been recognized already by ad agencies across the world causing 77% of them to view video ads as an essential business moving forward into this digital era. As new technologies emerge, the more options advertisers will have when it comes to video advertising.


How can I apply this?
Video campaigns aren’t going anywhere, so how can you effectively apply them to your business? There are many platforms where video campaigns can be utilized, but this list highlights the best of the best and goes over ways to truly optimize both your campaign and your viewer’s experience.

YouTube
With 2.3 billion users per month and $19.7 billion in revenue in 2020, according to BusinessOfApps, Youtube is the front runner of this evolving marketing tactic. Both creating original content for YouTube and running video advertisements are effective ways to expand your consumer reach and brand awareness via video campaigns.

A. Original Content – Creating original content is already a difficult enough task for most, however, properly optimizing your content is another beast. Detailed below is a list of tactics you can use to take full advantage of what YouTube has to offer in regard to future video campaigns.

a. Promote Interaction – At the end of each video invoke the viewer to do something. A simple “Click here to learn more” hyperlink can do the trick and, depending on your goal, can be adapted to virtually anything. Notifications, such as cards, should also be used throughout the video to promote interaction as
well as hold viewers’ attention.


b. Visuals, Visuals, Visuals – One of the key components to optimizing your YouTube
videos is to have an eye-catching thumbnail. According to a study done by BestSeoCompanies, “88% of thumbnails


c. Promote Subscriptions – Obviously the more subscribers you obtain the better, so simply reminding viewers at the end of your videos to subscribe, and supplying a hyperlink to do so, creates the opportunity to increase your following.


d. Partner Up – Collaboration promotes a synergistic outcome for both parties and allows new horizons to be introduced via new viewers. Partnering with companies or individuals with similar personalities and audiences leads to the best outcomes for both parties.


B. Advertisements – YouTube offers a wide selection of ads for advertisers to choose from. Each ad choice depends on the budget and goal of the advertisement so it’s important to consider how you want to reach and impact viewers.
in 2020 were colorful and averaged more views than thumbnails with a more
minimalist color scheme.”


a. Skippable In-Stream Ads (TrueView Ads) – Because they can be skipped, it’s critical these ads grab and hold the viewer’s attention while still informing them about your product or service. These ads can vary in length from as short as 12 seconds to as long as 3 minutes. Payment for the ad only occurs if the viewer interacts with it or watches more than 30 seconds of it.


b. Un-skippable In-Stream Ads (Pre-Roll Ads) – Up to 15 seconds long, these advertisements offer a great way to quickly promote a brand. A call to action is important in order to generate more leads to a website. Bumper ads are another form of un-skippable in-stream ads that are six seconds long and could leave viewers interested in learning more.


c. Video Ad Sequencing – This more extensive type of ad allows advertisers to tell a story through a series of videos strung throughout one or multiple YouTube videos. This type of storytelling often leads to more engagement from the viewer. According to AdPresso, this type of advertisement has been shown to produce a 107% higher ad recall and a 134% higher purchase intent when compared to the other types of ads.


d. Youtube Ad Extensions – Ad extensions offer a call to action, usually in the form of a “Learn More” banner alongside a video ad. By implementing this, you offer a simple way for the viewer to learn more about your product or service. This type of ad generally leads to more interaction from viewers due to its simplicity.

TikTok
analyzed from the most popular videosDespite its relatively new conception, TikTok has become one of the most regularly used and visited social networks of this generation. With over 1 billion active users per month, according to WallroomMedia, TikTok is also one of the fastest-growing social channels this decade. Brands on TikTok can easily blend in with every other creator on the app which, in turn, helps with brand exposure. Videos highlighting important elements of an organization’s product/service while remaining consistent with trends on TikTok are the most effective in creating exposure.

Instagram Reels
Similar to that of TikTok, Instagram Reels can be used to create a variety of content strategies. By properly applying Instagram Reels, a brand has the ability to diversify its Instagram posts, leading to not only more impressions, but new ones, expanding brand awareness. IG Reels can be used as a “bridge” to your Instagram profile, ultimately leading a potential consumer to your homepage.

Twitter
With a video length limit of 2 minutes and 20 seconds and a daily user base of 166 million, according to Hootsuite, the proper application of Twitter’s video capability has the potential to greatly increase brand awareness. Twitter’s latest update also included the addition of “Fleets.” Similar to that of both TikTok and Instagram Reels, Fleets allows the user to post short videos that are then placed at the top of your follower’s feed. This addition can be used to highlight important dates, upcoming releases or sneak peeks in regards to your brand.

Social media safety: how to protect yourself and your content

social media 1

Image via socialmediatoday.com

by Briana Piercey

We live in a world that is totally saturated with social media. Being constantly connected is the new standard. If you don’t post, tweet or “snap” a video of your every move, people may just assume your life is boring. The problem is, this habit can cause people to share too much, which can have much worse consequences. Let’s just say that everything isn’t meant to be posted.

There’s an old saying: “It’s not what you say, it’s how you say it.” When it comes to social media, though, it’s not how you post, it’s what you post. Social sites such as Facebook, Twitter, and Instagram are platforms where people brand themselves — whether they intend to or not. Posting without careful thought can create unnecessary risks, and although social media sites are great for sharing and connecting with others, they can also taint your professional image.

Control your content

Some people may think that if their profile pages are set to private instead of public, they’re protecting themselves. Although that’s ideally true, that’s not always the case. Despite the general privacy settings on a person’s page, the content they share is often available to “friends of friends,” which greatly increases the number of people who can see their post. Always check your privacy settings to see who exactly can view your content.

The “non-renewable” post

When on a social site, think of your control of your content as a non-renewable resource; once you’ve used it, it’s gone. When a Facebook or Twitter user hits that post/tweet button, that status leaves their control, never to be returned. Of course, you might have the option to delete specific content, which may provide a sense of authority as a social media user. However, websites often keep caches of everything people post and other users are able to take screenshots of content. By the time you delete something, it may already be too late. Once you post, you can delete but you can’t hide.

Social media safety

smeblog2

Image via teamjimmyjoe.com

Along with potentially damaging your image, being careless on social media can also pose risks to your physical, financial or legal safety. Features such as location tracking or the contact information section of your profile page, for example, can reveal more than you might think. Crimes related to social media have increased at an alarming rate in recent years, so if you want to be cautious, here are a few tips for staying safe on social media:

Don’t announce your every move

“I just brushed my hair in the bathroom on 122 Lane Avenue and I’m headed to the Lennox shopping center all by my lonesome!” Okay, so this is a bit of an exaggeration, but it definitely simulates posts made by our fellow social media addicts. Publicizing your every move keeps family and friends informed of your whereabouts, but it updates potential predators as well. Play it safe and spare us the details. Simplicity is key.

Know who your friends and followers are

Contrary to what they would have you believe, not everyone on social media is your friend, and some may even have ill intentions from the moment they message you. Avoid accepting friend requests from people you don’t know and be aware of who’s following you. It might help you steer clear of hackers or other potential threats.

Avoid using profanity, images with alcohol, or other questionable content

smeblog3Regardless of what you’re told, don’t think future employers, the Greek organization you’d like to join or even potential predators won’t do their research ad check your social sites.

Here’s a good rule of thumb for knowing if something is okay to post: If you’re not sure whether or not you should post it, #DontDoIt.

 

Are you conscious of your social media content? Do you have any tips to help people stay safe on social media? Let us know in the comments below, and don’t forget to follow us on Facebook, Twitter and Instagram.

Facebook has a new feature: AMBER Alerts

by Maria Schomer

AMBER Alert is not a term most people like to hear, but a term we all know well. The AMBER Alert was created in 1996 when Dallas broadcasters partnered with local police to create a warning system that notified the public about missing children. Since its inception, the system has helped in the recoveries of 728 children, according to the AMBER Alert government page. Since we are in the digital age, it is only fitting for the National Center for Missing and Exploited Children (NCMEC) and Facebook to collaborate and bring AMBER Alerts to mobile Facebook users.

Visual Aid

amberalert_press2

Image via FB News

You may already know that AMBER Alerts are sent to your phone automatically through a text message. Using Facebook to send the alerts allows users to see a photo of the child, along with a possible vehicle description and other important information. Facebook users are now able to share the posting with their friends–a better system than text messages, where we receive is only a few words. This gives people the visual aid that could help find more children in the future.

You won’t see the AMBER Alert unless it is in your area; sometimes you might not see one at all. It all depends on the targeted area for the alert.

amber-iphone

Image via TechCrunch

Facebook versus Twitter

In 2014, an 11-year-old girl was abducted but was fortunately recovered when a motel clerk recognized the girl from a Facebook post seen on the clerk’s timeline. This story led the NCMEC to see more value in Facebook sharing than Twitter retweeting. According to Forbes, Facebook had nearly 1.3 billion active monthly users in 2014, compared to Twitter’s 271 million active monthly users. In general, people tend to use Facebook a lot more than Twitter, however, 86 percent of time is spent on Twitter’s mobile application, whereas 68 percent of time is spent on the Facebook application. Despite these statistics, the NCMEC found it fitting to have the AMBER Alerts on Facebook.

Considering the AMBER Alert system has worked for nearly 20 years, Facebook and the NCMEC have high hopes that this new system will help bring more children home to their families.

Do you think AMBER alerts being used on Facebook will be an effective way to notify the public about missing children? Let us know, and connect with Innovative PR on Facebook, Twitter and Instagram.

Facebook and Apple Offer Paid Procedure Intending to Empower Women

by Jordan Rafferty

Facebook and Apple are two leading competitors in their industries, always staying one step ahead of the game. Apple recently released a new iPhone and iPad, while Facebook has surpassed 1.35 billion active users. Both share a competitive nature, so it’s no surprise when they both make the same announcement, creating quite a stir.

Both companies announced a new employee “benefit” for women. They offer female employees $20,000 to cover the cost of two rounds of freezing their eggs. Apple released a statement saying, “We want to empower women at Apple to do the best work of their lives as they care for loved ones and raise their families.”

My first reaction to these announcements was a positive one. I commend them for being ahead of the game (or so I initially thought. A few other companies offer similar benefits). Women are now having children much later in life because they want to focus on their careers or finding the right partner. Facebook and Apple noticed this trend. Yet, 43 percent of women leave their careers because they have children (according to theatlantic.com). By offering to pay for the delay of children in a female employees life, they are able to keep their staff longer, and it’s enabling women to rise up to higher positions because they stay with the company for longer periods of time.

Social media reaction

So, I am really excited about this announcement, and then I get on Twitter, Facebook and Google News. Some people do not like this one bit. There has been far more backlash than either company anticipated. Here are a couple tweets I saw on my feed:

People are concerned that Apple and Facebook have the ulterior motive of forcing women to put the company first and a family last. This is a concern that could address by communicating to their publics on the issue. Some are also concerned with the health risks of the procedure itself.

I went from excited to sad for Apple and Facebook in a matter of minutes. In my heart I believe the companies are trying to do the right thing, but I can’t help but think that they should have done the research to anticipate the negative reaction. Remember the first step of the RACE model? Research, Research, Research. You never know what you will come across. The smallest detail could make or break you.

I read a number of the articles on Google News and,according to alternet.org, hyperstimulation of the ovaries (the freezing process) uses what some see as an aggressive and potentially dangerous hormone therapy that uses non-FDA regulated drugs. Those opposed believe a number of things can go wrong with this process, like punctured ovaries or organs, abdominal bleeding and other complications. Bloggers and Twitter users alike are concerned with the risks to the procedure and are questioning why Facebook and Apple even agreed to offer such a thing to their employees. Some feel that by offering to pay for this the companies are basically saying that families are not important.

Communicate with your publics

I searched to see if Apple or Facebook ever responded to the negative reactions, but so far I haven’t found a thing. The fact that I haven’t seen a response concerns me. Sure, there are other things going on with the companies, but they should be communicating with their audiences. As a PR specialist I would suggest responding early. Tweet back to those concerned and reassure their audiences that they do, in fact, care about families. They are just offering to pay for the procedure, and not every female employee has to do. Like Apple said in their statement when they made the announcement, they are empowering women. There are women who want to hold off on having children, and Apple and Facebook are making that possible.

Get more from Innovative PR. “Like” us on Facebook and “follow” us on Twitter and Instagram.

Facebook defends its algorithm change

by Ana Guzman

Organic-Reach-Chart

Have you noticed that it’s less people are seeing posts from your Facebook page? Over time, Facebook has applied algorithmic changes to its news feed, drastically changing the content your fans see. This algorithm was designed to create a news feed specifically targeted to you, making it the perfect “personalized digital newspaper” as Mark Zuckerberg called it. However, it has created another problem. Over the last year many organizations, small businesses and users noticed a decrease in interaction. Users feel like it has converted Facebook from a free platform to a “Pay-and-Play” platform.

Suppressing organic posts

In an article last year on Forbes.com, columnist Nick Bilton, explained how he noticed decreases in likes, shares and comments in his posts, so he decided to experiment with the system. Bilton paid $7 to promote his column and within a few hours noticed the huge difference in shares and likes. He publicized his reaction, a belief that Facebook could possibly be suppressing other posts in order to boost others.

The algorithm as Facebook sees it

Facebook immediately replied, “There have been recent claims suggesting that our news feed algorithm suppresses organic distribution of posts in favor of paid posts in order to increase our revenue. This is not true.” The company explained that engagement has gone up 34 percent for those who have activated the Follow Feature and have followers. They also explain that people cannot compare engagement rates in posts from a year ago to today. Facebook says it is as if comparing apples to oranges. The comparison in engagement is irrelevant because the posts are not the same. Facebook also stated that decrease in interaction could merely be due to the content or type of post.

There’s more to Social Media than just Facebook

Users with little to no budget to promote posts have been bothered with the changes, and some even see it as an ultimatum. They can either find the means to boost their posts or leave the platform. However, Facebook’s algorithm does not mean users have to pay to maintain social media engagement across all networks. We as marketers can blame the algorithm for some of our troubles, but we’ll always be able to get creative with other social media outlets. A picture is worth a thousand words so capture an amazing one and tweet it, post it on Instagram or Pinterest and compare the engagement. And who knows? We may just have to strengthen our content on Facebook to make it more appealing to our audiences.

Be sure to “like” Innovative PR on Facebook and “follow” us on Twitter.

You asked for it: Has Facebook become a dating service?

by Amanda Plachte

Although rumor has it that Facebook has seen a decline in user activity, the social network is doing just fine. In fact, according to Statistic Brain, the company has more than 1.3 billion monthly active users; it’s a pretty big sea and it is plentiful with fish.

Once upon a time, just like anything new and misunderstood, online dating had a stigma of being a risky and subpar way of meeting people. Now, 20 percent of adults age 25-34 have at least tried it, according to
Pew Research, and it is more accepted than ever. Recently, author Samantha Murphy Kelly shared in this Mashable article that Facebook is finally catching on. Now users have the option to leave their relationship status blank and the new “ask” feature allows people to inquire.

Facebook-Relationship-Inline

Here is how it works

When the “ask” button is clicked, the person inquiring is required to send a message related to the relationship status such as, “Hey, if you are single, would you like to go out sometime?” That seems simple enough, right?

Here is the dilemma

In order to use the “ask” feature, the users must already be friends. With that being said, would the person inquiring NOT already know if the other person is in a relationship? In the Mashable article, Murphy Kelly states that she wonders why Facebook did not do this sooner.

My question is, simply, “Why?”

Agreeing with the viewpoint and explanation found in this blog by Rich Santos, Ten Ways Guys Use Facebook for Their Dating Lives, I fail to see the purpose in this too-little-too-late Facebook feature. It is not difficult to learn the desired information; therefore, I definitely would not consider this an asset to the social network.

Although it might not be the most innovative tool for the modern profile stalker, it could, quite possibly, be a genius disguise for social media marketers to access your personal information.

Here is how

Once a user requests the status of another user’s relationship, it will remain private to the public, but the information is still released to Facebook administrators. BINGO!

How do you feel about the new “ask” feature? Let us know what you think. Don’t forget to “like” us on Facebook and follow us on Twitter and Pinterest.

Image via Mashable.

 

 

Plunge for Landon

by Katie Johnson

Who would you challenge to jump into a freezing body of water in order to donate money to help a child with a rare form of cancer? Not many people find this a challenging question due to the alarming amount of videos posted on Facebook. The campaign “Plunge for Landon” is spreading like wildfire in the U.S., Spain, South Korea, Ireland and Afghanistan with more than 11,000 videos uploaded to the Facebook page and more than $30,000 raised in one week according to Mail Online.

Landon’s diagnosis

Landon Shaw, from Tarkio, Missouri, was taken to Children’s Mercy Hospital in Kansas City in late February where he was eventually diagnosed with a rare form of cancer that has spread from his kidneys to his brain. In the weeks that followed, the 5-month-old had four surgeries, and according to his mother, always had a smile on his face. After residents in the Tarkio area heard about Landon’s condition they began to help raise money any way they could, but it was still not the desired amount. Eventually “Plunge for Landon” was set into action, and it has raised more awareness and participation than imaginable.

Alyssa Shaw, Landon’s mother, initially saw a “Plunge” video on Facebook with one of her friends jumping into a freezing lake in honor of her son. She brushed it off as something silly until she saw many more videos with others challenging friends to take the plunge. This fundraiser encourages people to nominate at least three people to jump into a pond or lake and film themselves doing so, eventually posting the video Facebook using the hashtag #plundgeforLandon. Once the nominees have completed the challenge within 24 hours, the nominator will donate a specified amount to the fund, and the trend continues.

10013112_10202251646545103_1222620060_n

 

Within the first week this was all over the nation and had spread to other countries, helping offset the cost to cover Landon’s extensive medical care. If you would like to donate, or after completing the plunge yourself, you can mail checks to the Flower Mill, 606 main St., Tarkio, MO 64491.

Take the plunge!

It is time for others to participate in the “Plunge For Landon.” He can use all the help possible. With this being said, Jonathan Haile, Jessica Smith, and Elissa Huck, I challenge you, my IPR team, to take the “Plunge for Landon.” Who will you challenge next?

After you take the plunge, be sure to “like” IPR on Facebook and follow us on Twitter!

Coca-Cola debuts ‘social media guard’ through viral video

By Elissa Huck

The problem: Social media addiction

In our technology-driven world, we are connected through Twitter, Facebook, Snapchat, Instagram and more on a daily basis. Sharing photos and updates with people at the touch of a button seems convenient, but what happens when we’re more engaged with our cyber connections than our real relationships? Have you ever been caught trying to subtly Snapchat a selfie in public? Are you a chronic “subtweeter?” Do you find yourself obsessing over the best filter for your Instagram post? All evidence considered, you are more than likely addicted to social media.

The solution: The “social media guard”

Fortunately, Coca-Cola has the solution to breaking our social media addiction. It’s a Coke-themed cone that fits around your head and intervenes your 24-hour connection with all social media. The company unveiled its spoof product (ironically) through a YouTube video that went viral. An E Online article summarizes how the short video “mocks people who Instagram photos of their meals instead of talking to their friends over dinner, dads who ignore their kids because they’re on their phone and children who are too busy looking at cat videos to notice their actual pet cat.” The social media guard is applied in each scenario, and the people can miraculously enjoy spending quality time with their friends and family. The faux product promises, “It takes the social out of media and puts it back into your life.”

coke social media guard

Enjoy a real moment…and a Coke

In the past week, the video has reached nearly 4 million views. Coca-Cola commented, “We have just started a conversation on a light-hearted look at how social media can dominate our daily lives and how it has changed the way that we ‘share’ moments with each other. This is not to downplay the value that technology brings to our lives, rather an invitation to enjoy every day’s uplifting moments as they happen.” Coke’s witty video encourages us to put down our phones, tablets and laptops in order to fully acknowledge the world around us. Instead of “liking” a post, compliment people for their achievements. Rather than “sharing” a video, get together and have a conversation with friends. It’s important to get back to basics and foster real, meaningful relationships because sometimes being social doesn’t require any media at all.

What do you think of Coke’s video? We’ll let you remove your social media guard for a bit in order to share your thoughts with us on Facebook and Twitter!

Photo courtesy of: adweek

Does Facebook’s acquisition of WhatsApp make sense?

by Jonathan Haile 

Mark Zuckerberg at the 37th G8 Summit in Deauville 018 v1

Mark Zuckerberg, Facebook CEO

Have you ever heard of the mobile messaging service WhatsApp? I hadn’t until last week. The app, which sounds like a Budweiser commercial from 1999, made headlines when Facebook purchased it for $19 billion.

I’m no corporate appraiser, but that seems like a lot of money to spend, considering Facebook also purchased Instagram for $1 billion in 2012 and offered the Snapchat guys $3 billion (which they turned down). I had to do a little digging to find out what’s up with WhatsApp.

As it turns out, WhatsApp is a low-cost alternative to high-priced mobile services, at least if you are texting. It has more than 450 million active users. The first year of service is free. After that, it costs only 99 cents a year. It connects people by using 3G and wifi–a huge plus when traveling overseas. Although he is insists WhatApps will maintain its own brand, Facebook CEO Mark Zuckerberg believes purchasing the service coincides with his company’s vision.

“WhatsApp is on a path to connecting a billion people,” Zuckerberg said at the Mobile World Congress. “There are very few services in the world that can reach that level and they’re all incredibly valuable.”

He also feels good about the price tag, claiming the company is worth more than $19 billion. It’s nice that Zuckerberg was able to go bargain shopping, but the question is, “Why did Facebook make this purchase?”

Is it Facebook’s dwindling reputation?

Facebook is going through a bit of an awkward phase. Its Home App for Android was a large failure. The site is bombarded with advertisements and content that seems to be shared over and over again. This isn’t the worst thing, but I still have a terrible taste in my mouth from the nonsensical “Facebook Chair” commercial. Zuckerberg is trying too hard, it seems, and in the process, his company is losing credibility. Many people are abandoning the social network, especially teens, who are leaving by the millions.

To be fair, most things that have been around 10 years tend to lose appeal, but Facebook is so integrated into our society that its disappearance is almost unfathomable. Perhaps the company wants to keep its demise from happening by eating up smaller apps. Instagram, for example, seemed overpriced when it was acquired, but now it’s beating Facebook in the social marketing arena.

Perhaps WhatsApp’s acquisition could be seen as a move to stay relevant. Spending $19 billion will certainly make large waves in the news, but perhaps there are other reasons.

Maybe Facebook is trying to control a piece of web communication that it hasn’t been able to in the past. Or maybe the Facebook research and development department is expecting rapid growth from WhatsApp, not evident to anyone else.

My theory

I don’t think the move has anything to do with self-preservation, at least in the long term. I acknowledge that we’re in an age where social media conglomerates can become as big as well-known media conglomerates. Facebook is trying to duke it out with Google and any other takers who want web supremacy. Controlling an app that enables more than 450 million people to communicate is just another piece in the puzzle.

What do you think? Did we just witness a calculated move in the battle to control web communication, or is this an expensive attempt at staying relevant? Comment below. After that, be sure to “like” Innovative PR on Facebook and follow it on Twitter.