crisis management
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How Banks Can Benefit from Public Relations
Written by Diana Eads Some people may ask themselves, “How might a bank benefit from having a public relations department?” Banks are multiplying at such a rapid pace, that having a public relations department would help to support these businesses and their growing goals in numerous ways. Today, there are banks on almost every corner… Continue reading
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Understanding PR- 5 Things You Should Know
By: Emma Honn As a senior in the public relations program at the University of Central Missouri, I am often asked “What is public relations?” I get the question at family functions, social gatherings and different events around campus. Sometimes, I get tired of the question and think to myself “How do they not… Continue reading
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Crisis management: How a dark website will bring a brand back to the light
by Amanda Plachte After almost two years of legal disputing, the Beastie Boys and Monster Energy have settled their copyright infringement case with $1.7 million awarded to the former. Following Monster Energy’s 2012 release of its promotional video for the annual snowboarding competition, Ruckus in the Rockies, the Beastie Boys discovered the unauthorized use of… Continue reading
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A minor crisis turns out to be great publicity
by Sadie Hicks On Monday Burger King’s official twitter site was hacked. The hackers played a terrible joke on the company by changing the avatar to the signature golden arches logo and the background to a McFish Bites promotional ad. The hackers also changed the profile description by saying McDonalds now owns the Burger King… Continue reading
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