crisis communication

October 29, 2021

The Importance of Hello

By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to… Continue reading

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#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, branding, content, crisis communication, facebook, innovative pr, innovative public relations, networking, pr, PR students, public relations, social media, student pr, student pr firm, tips, twitter
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
March 25, 2015

Starbucks Gets Roasted

by Nikki McClaran If you got your iced caramel macchiato at Starbucks last week, you probably found “Race Together” written on your cup. No, this was not a challenge to initiate a store-wide coffee drinking competition, but Starbucks’ attempt at a social awareness campaign about racial inequality. The idea: Initiate conversation about diversity through your… Continue reading

Crisis Communication, Publicity, Social Media

crisis communication, Fail, Race Together, racial inequality, social media, Starbucks
November 12, 2014

Facebook and Apple Offer Paid Procedure Intending to Empower Women

by Jordan Rafferty Facebook and Apple are two leading competitors in their industries, always staying one step ahead of the game. Apple recently released a new iPhone and iPad, while Facebook has surpassed 1.35 billion active users. Both share a competitive nature, so it’s no surprise when they both make the same announcement, creating quite… Continue reading

Crisis Communication, PR Tips, Public Relations

Apple, backlash, crisis communication, facebook, hyperstimulation, RACE model, research, women
April 16, 2014

American Airlines manages potential crisis

By Elissa Huck Public relations professionals wear many hats and must be able to multi-task in order to fulfill several duties; they maintain media relations, internal and external communications and marketing functions. One significant responsibility of today’s PR professionals is crisis communications. A crisis is a major occurrence that could negatively impact a company. Any… Continue reading

Crisis Communication, Public Relations, Social Media

American Airlines, crisis communication, innovative pr, social media, twitter
February 20, 2013

A minor crisis turns out to be great publicity

by Sadie Hicks On Monday Burger King’s official twitter site was hacked. The hackers played a terrible joke on the company by changing the avatar to the signature golden arches logo and the background to a McFish Bites promotional ad. The hackers also changed the profile description by saying McDonalds now owns the Burger King… Continue reading

Engaged Learning

burger king, crisis, crisis communication, crisis management, jeep, pubic relations, twitter, twitter hack

crisis communication

The Importance of Hello

Lights, Camera, Action: Video Conversions in 2021

Starbucks Gets Roasted

Facebook and Apple Offer Paid Procedure Intending to Empower Women

American Airlines manages potential crisis

A minor crisis turns out to be great publicity