By Shelby Bueneman
Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen to that will help them grow their skills and their business. Listening to these podcasts will help them stay on top of trends, revamp their creativity, find ways to be a better leader, keep up with the actual PR industry and benefit from writing tips.
Stay on Top of Trends
Public relations professionals need to keep up to date on what is trending within their business area, nationwide, and globally. Keeping up with different trends allows PR professionals to see how their target audiences are affected and how they react to the trends. They can use this to their advantage to reach their publics more efficiently. For news podcasts I ,recommend NPR News Now by NPR and Global News Podcast by BBC. Both of these podcasts are updated daily and are fact based with some occasional humor.
Having a creative mind is important for PR professionals. It’s how campaigns and other communication strategies are created. PR professionals should keep their mind flowing with these different podcasts. The Accidental Creative by Todd Henry is a great podcast that showcases different speakers, artists and thought leaders. In this podcast Henry points out different ways to be happy, healthy, and creative, not only at work but in life.
Find Ways to be a Better Leader
I previously attended a conference where it was noted that leadership does not only come from those with higher up positions. Leaders are found throughout the whole company. This sentiment is shared through different podcasts such as Leadership and Loyalty by Dov Baron and This Is Your Life by Michael Hyatt. Baron talks about leadership by using honesty and emotional intelligence. This provides a more insightful way to connect with those you oversee or those with whom you work closely. Hyatt’s podcast is more about helping those with fast-paced lives lead with confidence.
Keeping up with the PR industry
While it is important to stay on top of current trends, it is also important to stay on top of what is currently happening in the PR world. With so many new ways to keep track of everything it is helpful to have much of you need to know wrapped up in an episode. You can follow The Spin Sucks Podcast by Gini Dietrich and Inside PR podcasts to keep up with the PR world. Both of these podcasts follow the inner workings of the PR world and talk about current trends within it.
PR professionals are constantly writing and there is always room for improvement. While professionals usually use AP style, these podcasts can provide a bit more of a fresh narrative. Check out Writing Tips by Brian M. Taylor and Copy that Pops by Laura Peterson, M.A.E.D. for inspiration. Both of these podcasts has some humor to them so you won’t snooze on your way to the office.
With the PR world always changing, listening to podcasts is one of the easiest ways to stay in touch. They are great to listen to on your commute to work or even when you are unwinding from a long day in the office. Happy listening!
by Maria Schomer
Maintaining creativity can be difficult and most people tend to believe they are not creative. This is not true. Everyone has a little creative nature to them. Kirk Hallahan of Colorado State University suggests that creativity is not passed down through genes; rather, people learn how to think creatively.
As an Innovative PR specialist I have to be creative every day, working on different projects, from creating messages and graphics for social media, to writing blogs and press releases. The question becomes: how is creativity important to public relations?
Working creativity in PR
Almost every course we take as part of the UCM PR Program requires us to think strategically and creatively. As future public relations professionals, we need to understand what our audiences want, what is most important to them, and how to communicate with them effectively. Let’s use social media as an example. Among other things, we need to know what will engage the public to participate in conversations with our company or clients. Using hashtags is a powerful way to do this to get things started, however, we need to think creatively about what the hashtag will say and how it can be communicated.
Many times people can experience a creative block, where the continuous flow of ideas instantly comes to a stop. Getting the creativity flowing again can be challenging. Larry Kim, founder of WordStream, wrote “9 ways to become more creative in 10 minutes” for Inc. Here are the four techniques Kim talked about that I feel are most effective.
- Draw Something. It can be doodles of circles or a tree. By drawing you are able to stay focused in meetings and your surroundings, this can spark creative ideas.
- Join Flash Fiction. Flash Fiction is a type of writing where you can write whatever you feel but in a quick manner consisting of about 100 words. When you use flash fiction there’s no need to feel pressure, you can simply get your thoughts written and ideas can start flowing again.
- Take a break from brainstorming and take a walk. Brainstorming can be highly effective to create ideas. However, breaks are needed sometimes, especially if a creative block occurs. Taking a walk can help ease your mind.
- Have a stress ball handy. Focusing on something other than the problem can help spark ideas. Having a stress ball or toy on your desk is good for a five minute break so you can unlock your creativity.