The Importance of Hello

By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to …


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4 Public Relations Tactics Every Business Should Do

1.) Transparency Authenticity is first and foremost, one of the most important practices a public relations professional should be undertaking. Publics have proven that their trust in the media  and online information is at an all-time low, so having to weave through press releases and information coming from specific companies themselves is a daunting task … Continue reading 4 Public Relations Tactics Every Business Should Do