Brand Journalism and Content Marketing: What’s the difference?
by Jonathan Haile This semester started with a question for Innovative PR: what is brand journalism? Just when we thought we had the answer, we scratched our heads and realized there was more to it. Ultimately, we concluded that brand journalists provide readers with different stories that cover different aspects of a brand. When readers… Continue reading
Social media takeovers: What they are and why they work
by Evan Whittaker For communication professionals, it’s a good idea to keep an eye on industry trends. It can help you get a feel for the current public relations climate and may give you new ideas for popular (or not so popular) ways to engage your audiences. One growing trend is the use of social… Continue reading