content marketing – Innovative PR

February 12, 2015

Brand Journalism and Content Marketing: What’s the difference?

by Jonathan Haile This semester started with a question for Innovative PR: what is brand journalism? Just when we thought we had the answer, we scratched our heads and realized there was more to it. Ultimately, we concluded that brand journalists provide readers with different stories that cover different aspects of a brand. When readers… Continue reading

Branding, Content Marketing

Brand journalism, content marketing, Content Strategy, innovative pr, social media

January 29, 2015

Brand Journalism: Share your brand’s story

by Chelsey Webber The concept of brand journalism is quickly becoming a trend in the world of public relations and marketing. Some professionals even venture to say that brand journalists will soon be in high demand. With traditional forms of journalism in decline, media and PR professionals could soon find themselves recruited by companies in… Continue reading

Branding, Content Marketing, Public Relations, Social Media

Brand journalism, branding, content marketing, online, public relations, social media

July 8, 2014

Do it #LikeAGirl: How Always is leading the way

by Amanda Plachte Jerry Seinfeld said it. Ham Porter said it. Even Jem from “To Kill a Mockingbird” said it. The phrase “like a girl” has been used with negative connotations for years and Procter & Gamble’s Always wants to change that. Adweek author Roo Ciambrello writes in her article about the feminine products brand conducting a… Continue reading

Branding, Social Media

advertisement, content marketing, gender roles, sexism, social media, thought leadership