Differentiating Public Relations from Similar Industries

By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better …

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Coca-Cola debuts ‘social media guard’ through viral video

By Elissa Huck The problem: Social media addiction In our technology-driven world, we are connected through Twitter, Facebook, Snapchat, Instagram and more on a daily basis. Sharing photos and updates with people at the touch of a button seems convenient, but what happens when we’re more engaged with our cyber connections than our real relationships? … Continue reading Coca-Cola debuts ‘social media guard’ through viral video

Coca Cola’s “It’s Beautiful” and the ugly reaction

by Amanda Moore Every time the Super Bowl comes around I begin to mentally prepare myself for the commercials. I love watching them and deciding with my friends and family who had the funniest, most creative and inspiring. My personal favorites are usually the Doritos commercials, with their fan-made ads, but this year another company … Continue reading Coca Cola’s “It’s Beautiful” and the ugly reaction