Coca-Cola – Innovative PR

October 30, 2020

Differentiating Public Relations from Similar Industries

By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better… Continue reading

Blog, PR Involvement, PR Tips, Professional Development, Public Relations

#PRBlog, #PRIndustry, advertising, Coca-Cola, Coke, Industries, Journalism, marketing, public relations, studentblog, YouTube

February 27, 2014

Coca-Cola debuts ‘social media guard’ through viral video

By Elissa Huck The problem: Social media addiction In our technology-driven world, we are connected through Twitter, Facebook, Snapchat, Instagram and more on a daily basis. Sharing photos and updates with people at the touch of a button seems convenient, but what happens when we’re more engaged with our cyber connections than our real relationships?… Continue reading

Advertising, Social Media

Coca-Cola, facebook, instagram, selfies, social media, social media guard, twitter, Viral marketing

February 7, 2014

Coca Cola’s “It’s Beautiful” and the ugly reaction

by Amanda Moore Every time the Super Bowl comes around I begin to mentally prepare myself for the commercials. I love watching them and deciding with my friends and family who had the funniest, most creative and inspiring. My personal favorites are usually the Doritos commercials, with their fan-made ads, but this year another company… Continue reading

Social Media

America the Beautiful, backlash, Coca-Cola, innovative pr, twitter

May 30, 2013

Coke Unites India and Pakistan

by Jonathan Haile Perhaps the most idealistic take on social media would be its ability to make the world a better place by connecting those who normally wouldn’t be connected. What the Coca-Cola Company has done in India and Pakistan isn’t exactly social media, but they have utilized technology to connect people in a very… Continue reading

Advertising

advertising, Coca-Cola, Coke, India, innovative public relations, Pakistan, social media, vending machines