Brand Journalism and Content Marketing: What’s the difference?
by Jonathan Haile This semester started with a question for Innovative PR: what is brand journalism? Just when we thought we had the answer, we scratched our heads and realized there was more to it. Ultimately, we concluded that brand journalists provide readers with different stories that cover different aspects of a brand. When readers… Continue reading
Brand Journalism: Share your brand’s story
by Chelsey Webber The concept of brand journalism is quickly becoming a trend in the world of public relations and marketing. Some professionals even venture to say that brand journalists will soon be in high demand. With traditional forms of journalism in decline, media and PR professionals could soon find themselves recruited by companies in… Continue reading