By: Samuel Jordison
For the past year, I had the opportunity to work as a human resources intern for a manufacturing plant in Kansas City. When comparing PR and HR on the surface it looks like two completely different fields, but there is a lot they have in common. I’ve found that certain commonalities extend not just between PR and HR, but PR and almost every field in business. One of those things is that you have to know your audience.
One of the first things we learn in Intro to Public Relations is that you need to understand who your “public” is if you want to relate to them. That advice is universal across the world. If we want to communicate something to someone, first we need to make sure they are interested in what we are communicating. If we want them to respond, we need to communicate in a way that is clear to them. If we want them to have a positive reaction to what we say, then we need to say it in a way that encourages them in a positive way. All of these things hinge on knowing who your audience is and understanding what is important to them.
This is not exclusive to those in the PR world. In the workforce, managers need to know that their employees have an interest in their work to be good employees. Parents want their children to understand them, and will try and communicate in ways their children will understand. Even friendships are built with recurring positive interaction.
Knowing your audience, whether it’s employees, co-workers, friends, or family members, is important in any setting. As an HR Intern, my primary audience was the employees inside the company. I strived to gain an understanding of how they think and the best way to communicate with them. Otherwise, the programs or events we would roll out would be ineffective.
When we take time to figure out how those around us will best receive our message, we are strengthening a relationship. Whether that relationship is with consumers, employees, family or friends, it’s extremely beneficial.
By Megan Myers
Whether it’s your freshman or senior year of college, you may still be unsure about which public relations career path you should follow. You might be fortunate and have a passion for one field over another, which will make finding your PR field of choice much easier. However, for most PR students, all they know is that they have a passion for PR and need a little extra help determining which direction to go. Just like how your personalities must complement each other in a personal relationship, you have to fit and mesh your personality to work well within a company and career.
You may have taken personality quizzes before such as the Myers-Briggs Type Indicator, to gain insight about yourself. Some careers or company cultures may be better suited for different personalities. Knowing who you are and how you work can help you determine which PR fields may be a good fit for you.
In case you haven’t taken a personality test before, 16Personalities offers a quick and easy way to gain insight about some of your traits. The test will sort you into one of four personality archetypes, which include diplomats, analysts, sentinels or explorers. If you don’t already know your archetype, you can take the test and use these suggestions to consider your fit with potential PR careers.
Being a diplomat, you are considered adaptable and manageable because you work well in a group setting. Your features include compassion, recognition, and artistic abilities. Diplomats would fit better in the PR fields of agencies, non-profits and corporate organizations with a creative/fun cultures, such as Google, Nike, or Netflix. Diplomats’ cooperative and imaginative nature means they will be an asset to any team and have creative ideas and solutions.
As an analyst, you are firm and self-reliant. You take it upon yourself to do a job with little to no questions. You rely on your research and are there to get the job done. Analysts would fit better in corporate and academic PR fields, such as writing for a company like Cerner or for a college or university. Their strategic mindset makes it easy to be the strategist for a campaign or foresee the long-term effects that may occur in campaign implementation.
Being a sentinel, you need order and organization in your life. You love a good challenge, but like to stick to the rules when it comes to creativity. People in this category are considered to be achievers. Sentinels would fit better in governmental, medical, and financial PR fields. This could include working with county government organizations, lobbying or working for a major corporation such as State Farm Insurance. Their meticulous nature means that they would fit well in a managerial position in any field, focusing on achieving goals and objectives makes them great at moving up the ladder.
Explorers have the most exciting and outgoing personalities. These types of people are sharp-witted; they are the go-to person during a crisis situation. Explorers would fit better in the PR fields of event planning, crisis management or consulting firms, such as O’Neill Marketing & Event Management Company or Edelman. Their ability to connect with their surroundings and ability to think on their feet makes them perfect for situations that are high pressure with lots of moving parts.
Now that you understand which category you fit into, you are better equipped to choose the path you should take in your PR career.