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October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
October 1, 2021

Returning Back to the Office

By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak,… Continue reading

Engaged Learning

advertising, branding, innovative pr, innovative public relations, marketing, pr, public relations, social media, student pr firm, twitter
September 10, 2021

How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? The truth is – I’m still looking. But I’d love to share my thought process so far. In… Continue reading

Blog, Crisis Communication, Media Relations, Mental Health, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Team Work, Technology

#InnovativePublicRelations, advertising, branding, innovative pr, innovative public relations, IPR, pr, public relations, senior, social media, strategic communication, strategic planning, student pr firm, studentblog, studentblogger, twitter, undergrad
October 30, 2020

Differentiating Public Relations from Similar Industries

By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better… Continue reading

Blog, PR Involvement, PR Tips, Professional Development, Public Relations

#PRBlog, #PRIndustry, advertising, Coca-Cola, Coke, Industries, Journalism, marketing, public relations, studentblog, YouTube
February 19, 2016

Get the most out of Instagram: tips for business and personal use

By Jamie Jackson I love Instagram. I really do. It’s fun to post pictures and to get a sneak peek into strangers’ lives (why is this not a weird statement anymore?). Instagram is a popular social media outlet for personal use, however, it is also becoming popular among companies for branding and marketing. Here are… Continue reading

Advertising, Branding, Content Marketing, PR Tips, Public Relations, Social Media, Technology

advertising, branding, instagram, photos, pr, public relations, social media, technology, tips
February 12, 2016

Put your pies in the window! A guide to inbound marketing

By Hank Kellerman You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins… Continue reading

Advertising, Content Marketing, PR Tips, Professional Development, Public Relations

advertising, buyer persona, content, inbound marketing, keywords, marketing, seo, strategy
April 30, 2015

Three ways Marvel is Making “Avengers: Age of Ultron” More Super

by Andrea Mason In case you somehow missed it, Marvel and Disney are releasing “Avengers: Age of Ultron” tomorrow. That’s right, you have less than a day to prepare for its awesomeness. Over the last decade, Marvel has built an incredibly strong brand. It continues to strengthen in the midst of the film’s release with… Continue reading

Advertising, Branding

advertising, Age of Ultron, Avengers, captain america, hulk, iron man, marketing, Marvel, public relations, thor
April 7, 2015

A brand is what the audience thinks it is

by Jonathan Haile James Bond is known to drive Aston Martins. In doing so, Astons became the “heroes’ cars.” Jaguar, another English luxury automaker, doesn’t want you driving its rival, Aston’s. That means if you’re not the hero, you must be the villain. In recent years, the company has done an excellent job playing with… Continue reading

Branding, PR Involvement, Public Relations

advertising, Aston Martin, branding, F-Type, Jaguar, marketing, pr
March 27, 2015

The importance of product placements in television

by Kristina Keeling Product placement in television has become more important to marketers because of the way people are watching television. Viewers are able to skip over commercials and enjoy shows without any interruptions. Product placement advertises to consumers subliminally, if done correctly. However, marketers are becoming more aggressive with product placement promotions to reach… Continue reading

Advertising, Public Relations, Technology

advertising, Apple, House of Cards, Modern Family, product placement, Samsung
March 3, 2015

Advertising win: Unfinished Business’ stock photos

by Jonathan Haile Stock photos are obviously staged, somewhat awkward and often very expensive. There is rarely anything unique about them. The same thing can be said about promotional campaigns for upcoming movies. There is usually a poster, then a teaser, then a trailer, and finally TV and print ads. The funny thing is that… Continue reading

Advertising, Publicity

advertising, film promotion, Getty Images, movies, Twentieth Century Fox, Unfinished Business