Five Reasons PR Has Proven to be Essential During the COVID-19 Pandemic

Written by Diana Eads For more than two years, COVID-19 has created a fair share of challenges for public relations departments. During this tough financial time, many have had to fight to save their departments as marketing budgets have tightened. This is unfortunate since PR plays an important role in effectively navigating crises. To prove …

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Public Relations Through An Art Form: The Film Industry

Written by Mallory Griffin The film industry is one of the most dominating art forms in entertainment. Hundreds of films are produced every year and flow in-and-out of different media platforms. With the overabundance of films being produced yearly and the multiple streaming services available to us, public relations and marketing tactics have become an … Continue reading Public Relations Through An Art Form: The Film Industry

One Question Every PR Professional Should be Asking

Written by Gracie Ratterree Best-selling author Simon Sinek once said, “It’s those who start with why, that have the ability to inspire those around them or find others who inspire them.” In the spirit of Sinek’s words, when you enter the Public Relations and Strategic Communications program at the University of Central Missouri, one of … Continue reading One Question Every PR Professional Should be Asking