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March 22, 2022

Five Reasons PR Has Proven to be Essential During the COVID-19 Pandemic

Written by Diana Eads For more than two years, COVID-19 has created a fair share of challenges for public relations departments. During this tough financial time, many have had to fight to save their departments as marketing budgets have tightened. This is unfortunate since PR plays an important role in effectively navigating crises. To prove …

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March 3, 2022

Public Relations Through An Art Form: The Film Industry

Written by Mallory Griffin The film industry is one of the most dominating art forms in entertainment. Hundreds of films are produced every year and flow in-and-out of different media platforms. With the overabundance of films being produced yearly and the multiple streaming services available to us, public relations and marketing tactics have become an … Continue reading Public Relations Through An Art Form: The Film Industry

February 15, 2022February 15, 2022

One Question Every PR Professional Should be Asking

Written by Gracie Ratterree Best-selling author Simon Sinek once said, “It’s those who start with why, that have the ability to inspire those around them or find others who inspire them.” In the spirit of Sinek’s words, when you enter the Public Relations and Strategic Communications program at the University of Central Missouri, one of … Continue reading One Question Every PR Professional Should be Asking

February 8, 2022February 8, 2022

5 Ways to Ensure Your Brand Roars!

Written by Rachel Schultz Roar\ ˈrȯr \ roared; roaring; roars Definition of roar (Entry 1 of 2)intransitive verba: to utter or emit a full loud prolonged soundb: to sing or shout with full force A strong and effective brand can help your business be more successful, and at times can also determine where your business … Continue reading 5 Ways to Ensure Your Brand Roars!

February 1, 2022September 9, 2022

How Banks Can Benefit from Public Relations

Written by Diana Eads Some people may ask themselves, “How might a bank benefit from having a public relations department?” Banks are multiplying at such a rapid pace, that having a public relations department would help to support these businesses and their growing goals in numerous ways. Today, there are banks on almost every corner … Continue reading How Banks Can Benefit from Public Relations

October 29, 2021October 29, 2021

The Importance of Hello

By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to … Continue reading The Importance of Hello

October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. … Continue reading Lights, Camera, Action: Video Conversions in 2021

October 1, 2021September 30, 2021

Returning Back to the Office

By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak, … Continue reading Returning Back to the Office