Is Adobe Social the answer to social media measurement?

by Kellyn Baysinger Since the beginning of social media, it has long been debated how useful the channel of communication is for businesses. When creating messages, businesses often craft them to reach a specific audience. Posting these messages and hoping they reach these potential people is no longer enough. Knowing the specific outcomes behind social …

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#PRoblems

by Megan Maher Do you work well under pressure? Do you enjoy instant gratification? Can you handle rejection? If you answered yes to these, then a career in public relations might be for you. Even though it might sound a bit harsh and intense, public relations is extremely rewarding. There aren’t many careers that allow … Continue reading #PRoblems