by Ana Guzman Hashtags are so widely used now it is hard to explain the original purpose of them. This unique tagging helps categorize words into topics that can be linked to other Twitter users using the same hashtags. This grouping system facilitates interaction by sorting the links, making it easier for users to find …
by Jonathan Haile I’m not too proud to admit that when I saw Google Glass for the first time, I was enamored. I thought it was a game changer. Google seemed to have an advantage over Apple, which is rumored to be building a smartwatch. But let’s just face the facts. A smartwatch is nowhere … Continue reading Whatever happened to Google Glass?
by Ana Guzman Every year I am beyond excited for the Super Bowl, but if you ask me which teams will be playing, there is a 90 percent chance that I won’t know. I do know, however, that the commercials will be worth the wait of an entire football season. This year the Swedish clothing … Continue reading H&M launches interactive Super Bowl commercial
By Jeremy Noble Brands are getting creative with their uses of the social app, Snapchat. Most people think about sending clever photos when they think Snapchat, but companies are hopping on the Snapchat bandwagon for a different reason. The app allows users to take photos and record videos, then add text and drawings to their … Continue reading 4 ways Snapchat is a new tool for businesses
By Elissa Huck As a critical consumer of media, it is not often that I’m so engaged in a TV advertisement that I feel compelled to turn to my roommate and say, “That was a great commercial,” but this past week, that is exactly what happened when my nightly viewing of the Food Network was … Continue reading Subaru commercial emphasizes the importance of safety over luxury
by Jonathan Haile Some time ago, I was given a question on a test that I can’t recite, verbatim, but went something like, “How do public relations professionals convince members of the C-suite that social media is valuable?” The idea behind the question, I have to assume, is that while social media is valuable in … Continue reading Software Gives Power to Public Relations
By Katie Johnson It is that time of year again when we pull out the elastic pants, gather around a table, and eat more food in one sitting than what is probably humanly possible. Yes, that is right, Thanksgiving is around the corner, and for nearly 45 million Americans who diet each year, according to … Continue reading Apps make health-monitoring easy
By Katie Johnson Decorating a home is something that almost everyone experiences at some point in their life. Whether it is for a newly wed couple purchasing their first home or having a full remodel after living in a home for twenty years. No matter the time frame, sprucing up a home is a common … Continue reading Social Media Transforms Home Decorating
by Jonathan Haile There aren’t a ton of people who have $1,500 to drop on Google Glass. No matter how steep price, it’s going to be strange seeing people walk around with it on. Equally as strange as it looks, hearing someone say, “Ok Glass, record a video”, is going to be an adjustment for … Continue reading Wearable Tech. Marketing’s New Best Friend?